Published inUX Writing ChallengesUX Writing Challenge 3: Write Confirmation EmailsWrite confirmation emails that a car rental company sends to confirm reservations.May 11, 2022May 11, 2022
Published inUX Writing ChallengesChallenge 2: Write Mobile Notifications for an After-School Sitter ServiceWrite mobile notifications for a parent who uses an after-school sitter service for taking care of her child.Aug 15, 2021Aug 15, 2021
Published inUX Writing ChallengesChallenge 1: Write Title Tags and Meta Descriptions for a Vitamin CompanyWrite the title tags and meta descriptions that might appear on a search engine result page (SERP).Aug 15, 2021Aug 15, 2021
Published inUnsolicited RedesignsLinkedIn: Reimagining the iOS App (Game of Thrones Mash-Up)See how I improved the look, feel and usability of LinkedIn’s iOS app with a Game of Thrones mash-up (unsolicited).May 10, 2021May 10, 2021
Published inUnsolicited RedesignsFrontera: Creating a More Effective Content StrategySee how I rewrote and redesigned Frontera’s website to create a more effective content strategy (unsolicited).Mar 1, 2021Mar 1, 2021
Published inUnsolicited RedesignsDisney Plus: Writing a Better Sign-Up Experience for iPhoneSee how I wrote and designed a better sign-up experience for the Disney+ iPhone app (unsolicited).Feb 16, 2021Feb 16, 2021
Published inUnsolicited RedesignsTGI Fridays: Writing Web Copy for Value-Conscious DinersSee how I used copy docs to rewrite and ultimately redesign TGI Fridays’ web copy for value-conscious diners (unsolicited).Jan 12, 2021Jan 12, 2021
Published inUnsolicited RedesignsBen & Jerry’s: Improving the Website’s Voice, Tone and MessagingSee how I improved the voice, tone and messaging on Ben & Jerry’s website to communicate the brand’s unique personality (unsolicited).Dec 14, 2020Dec 14, 2020
Published inUnsolicited RedesignsGordon Ramsay: Writing Web Copy That ConvertsSee how creating a user story led me to improve the copy on Chef Gordon Ramsay’s website (unsolicited).Dec 7, 2020Dec 7, 2020
Published inUnsolicited RedesignsThe New York Times: Upgrading the Podcast DirectorySee how I improved the usability of The New York Times’s podcast directory by creating a dynamic, user-centered design (unsolicited).Nov 24, 2020Nov 24, 2020