See how I rewrote and redesigned Frontera’s website to create a more effective content strategy (unsolicited).
Part 1: The Challenge
Background
Frontera is a subsidiary of Conagra Brands (Hunts, Slim Jim, Orville Redenbacher’s, etc.) that produces ready-to-eat, authentic Mexican cuisine. Celebrity Chef, Rick Bayless, founded the company in 1996 and sold it to Conagra in 2016.
Problem
See how I wrote and designed a better sign-up experience for the Disney+ iPhone app (unsolicited).
Part 1: The Challenge
Background
Disney+ is the on-demand, subscription streaming service that’s home to movies, series and originals from Disney, Pixar, Marvel, Star Wars and National Geographic.
Problem
Users need a way to sign up to Disney+ that’s more benefit-driven and helpful at each step. If the sign-up process isn’t clear, concise and useful, it could cause friction and result in drop-off.
I believe that communicating exactly what users need to know — no more, no less — will improve the sign-up experience. …
See how I used copy docs to rewrite and ultimately redesign TGI Fridays’ web copy for value-conscious diners (unsolicited).
Part 1: The Challenge
Background
TGI Fridays is a casual dining restaurant that first opened in New York in 1965 and has since expanded nationally and internationally with more than 900 restaurants in 60 countries.
Problem
See how I improved the voice, tone and messaging on Ben & Jerry’s website to communicate the brand’s unique personality (unsolicited).
Part 1: The Challenge
Background
Ben & Jerry’s is a Vermont subsidiary of Unilever that manufactures and sells all-natural ice cream with a social conscience and sense of humor.
Problem
See how creating a user story led me to improve the copy on Chef Gordon Ramsay’s website (unsolicited).
Part 1: The Challenge
Background
Gordon Ramsay’s an internationally renowned, multi-Michelin starred chef with several restaurants, courses and TV shows. His website is the hub for all of these businesses.
Problem
See how I improved the usability of The New York Times’s podcast directory by creating a dynamic, user-centered design (unsolicited).
Part 1: The Challenge
Background
The New York Times produces some of the best podcasts from the best journalists in the world — ranging from the long shadow of American slavery to the biggest stories of our time to book reviews and pop music. There’s a podcast for every adult who enjoys learning, discussing, analyzing and exploring deep thoughts.
The Problem
Turn on the Christmas lights, pour a glass of eggnog and curl up to these 80+ movies for holiday love, laughs and adventures.
Santa: “Ho, ho, ho. Merry Christmas!”
Scrooge: “Bah, humbug.”
Clarence: “You see George, you’ve really had a wonderful life.”
Ralphie: “I want an official Red Ryder carbine action two-hundred shot range model air rifle.”
Kevin: “Keep the change, ya filthy animal.”
Buddy: “Son of a nutcracker!”
We love these Christmas movie characters because their stories illustrate the spirit of Christmas and inspire us to be a little better than we were before. Still, there are dozens more Christmas movies that have been made over the years.
In this post, I’m going to share more than eighty movies from 1935 to…
See how I redesigned Berkshire Hathaway’s decades-old website into a modern design with a clear and logical architecture (unsolicited).
Part 1: The Challenge
Background
Berkshire Hathaway is a multinational conglomerate that wholly owns more than sixty companies, including Geico, Duracell, Dairy Queen and Fruit of the Loom. Berkshire Hathaway also has a significant minority holding in public companies like the Kraft Heinz Company, American Express, Apple, etc. The company is led by its chairman, CEO and renowned investor — Warren Buffet.
Problem
Imagine you’re in Japan. You want to communicate like a native Japanese speaker with gestures. Find out what to do and say.
When I first arrived in Japan, I often found myself sitting when I should’ve been standing and waving when I should’ve been bowing. Eventually, I started paying attention to Japanese gestures and that’s when I corrected myself.
Do the Japanese have a gesture for referring to oneself? Is there a gesture for inviting someone for a drink? How can you tell someone to calm down without upsetting them? Is there a gesture to signal for the bill when dining out?
In this post, I’m going to answer these questions and more. …
Watch these movies about different families in the days preceding, including and following Thanksgiving.
Thanksgiving in the United States is a national holiday that occurs on the fourth Thursday of November — after one of the biggest bar nights of the year and before the official launch of the Christmas shopping season known as Black Friday.
On Thanksgiving, parades are broadcast in the morning, football games are broadcast in the afternoon and, meanwhile, families around the country reunite, reconnect and reflect on what they’re thankful for. The day culminates in the evening with a shared feast of turkey, side dishes and pie.
In this post, I’m going to share 14 movies that are about…
