Do Startups Have a Drinking Problem?
Sarah Jane Coffey

Interesting piece and fits with my experiences. I advise start-ups in branding and marketing which prompted me to pen this short story, Start-Upped. It was a bestseller in satire short fiction on Amazon ( Here is the description…

“Startups don’t need HR departments. They need cages and the occasional hosing out.” So says a character in Start-Upped, a short story exploring the absurdity and dark side of startups. It covers the quick rise and quicker fall of, a “Facebook for Families’. Replete with the sillier aspects of technology and pop culture, the story factors in social media, ‘boomeranging’, the SXSW conference, parenting, Sheryl Sandberg’s Lean In, and binge-drinking.

The action takes place from March, 2012 to March 2013. It is styled like a diary confession and written in the form of staccato bursts of information representative of Tweets and texts. It is topical, fast-paced, and sadly humorous. Most amazing is it is based on true stories of the “brogrammer” culture that threatens the credibility of startups that hope to bring us the next big thing.