When we see something expensive, we know immediately — without thinking — that it isn’t for us.
The first rule of pricing is: you do not talk about pricing
Tom Whitwell

Really? Price is what you pay — value is what you get. When you see something expensive (or very cheap), it makes you question the value. A Rolex is a Rolex because it is expensive. When your product is priced equivalent to the perceived value, people will pay.

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