Shutting down a startup isn’t the failure. The failure is when you don’t apply all your learnings to your new projects.
There’s No Shame In Shutting Down A Startup
Poornima Vijayashanker

100% agree. The stigma around failure is unfortunate because it should lead to further learning not throwing in the towel.

Success is great, but if you arrived at it simply by luck or timing you can’t necessarily repeat it.