Beginner’s guide to investing in Crypto Assets for the long-term: allocation and diversification

Jefrey Bulla
Feb 28, 2018 · 4 min read

Bitcoin was born in 2009. However, it wasn’t until 2017 when mainstream media and investors started taking it seriously. Bitcoin’s ambitious goal to become the Internet’s protocol for value transfer has fueled the creation of an active community of software developers, entrepreneurs, investors, and enthusiasts. It was only a matter of time before some members of the community wondered how to use Bitcoin’s blockchain technology for applications other than money. That’s how Ethereum and other projects set off to explore new promising territories.

Today there are thousands of blockchain-related projects. Using initial coin offerings or ICOs, many of these projects get funded by investors. And as a result, by buying those crypto coins (or crypto tokens*) investors have an unprecedented opportunity to be part of the development of new technologies that have the potential to change the way we live and to profit from it.

Should you invest in crypto assets?

Investing in crypto coins or crypto assets (or just “crypto” for brevity) is a risky business. It’s akin to investing in early-stage high-growth startups, a game of high-risk high-reward. This type of investment is common among angel investors, individuals with extra cash, usually with experience in the technology industry. If you have never made an angel investment before, crypto investing might be out of your comfort zone.

If you do decide to invest in crypto, consider the following:

  • Only invest money you can afford to lose.
  • Don’t take money from credit cards or loans to invest.
  • Don’t invest in projects that guarantee profits. Those are probably a scam.
  • Don’t invest if you need to cash out in less than one year. Timing the market is impossible.
  • Unless you are a professional, don’t day-trade, you will lose your money.

The bottom line is if you have more debts than assets and your financial situation is not good, DON’T INVEST in crypto assets.


Once you decide to invest, the next question is what portion of your portfolio you should allocate to crypto. I propose different answers depending on your familiarity with blockchain technologies, as follows:

Don’t know much about blockchain technologies: 1–5%
Enthusiast of blockchain technologies: 5–10%
Work full time in the blockchain space: >10%

If you enjoy a healthy financial situation, investing 1% of your assets won’t put you at risk, but it does give you the opportunity to profit from technologies that might change industries moving forward. Remember to see crypto investments as part of your long-term investment plan. Then the more you understand about blockchain technologies, the more you should allow your self to invest.


Just as it’s a good idea to diversify in the stock market, it’s a good idea to diversify in crypto. Remember that blockchain projects are early stage startups, so many of them will fail.
Diversification will protect you from losing your investment due to project failures. At the same time diversification will give the opportunity to have better returns by participating in more projects.

Based on BitWealth’s HODL10–2017-CRYPTO index, if in January 1st, 2017 you invested equally in each of the top ten coins by market cap, your return in December 31st, 2017 would have been 67X (or 6690%). Compare that with Bitcoin’s 13X (or 1,267%) for the same period, and you will see the benefit of diversification.

HODL-2017 = 67X or +6690%
BTC-2017 = 13X or +1267%

Options to diversify

To achieve diversification in crypto investors have a few options:

  • Do it yourself.
  • Invest in a Hedge Fund.
  • Use a passive-investing service like BitWealth.

Assuming you want to buy the top10 coins by market cap, let’s explore these options one by one.

Do it yourself

  • Open an account on one of the leading crypto exchange that accepts payments with credit card or bank accounts. The most popular options in the US are CoinBase and Gemini.
  • Verify your identity with the exchange. This step might require presenting driver license and tax ids.
  • Buy Bitcoin. Usually, exchanges only sell a handful of different coins. You will need additional steps to diversify. Keep reading.
  • Open an account on a second less popular exchange that provides access to many more coins. Options in the US include Bittrex and Kraken.
  • Send Bitcoin from the first exchange to the second exchange.
  • On the second exchange buy other coins using Bitcoin.
  • Secure the coins in cold storage.

Cost: 0.5% to 4% per transaction

Invest in a crypto Hedge Fund

  • Find a hedge fund you like.
  • Meet the investment manager.
  • Read the prospectus
  • Sign investment agreement.

Cost: usually 2% management + 20% to 40% performance fee.

Use a passive-investing service like BitWealth

  • Apply to become an investor here
  • Sign investment agreement.
  • Choose one the coin baskets we offer: top10 coins, top3 cryptocurrencies, top3privacy coins, top3 smart contract coins.
  • Track performance using your BitWealth online access.

Cost: 3% per year of your account balance charged monthly


If you are financially healthy, allocating a small portion of your net assets in crypto assets provides further diversification to your entire financial plan. When investing in crypto is a good idea to diversify, and investors have different ways to do it. At BitWealth we offer a cost-efficient solution that gives investors options based on their preferences. If you are in interested in using BitWealth, please reach out to us here to learn more and start investing.

We just explored allocation and diversification. In a future article, I will go over the different strategies you can use to invest in crypto assets

This story was published originally on BitWealth’s blog

This article does not constitute financial advice. It only represents the author’s opinion.
*crypto stands for cryptography, the techniques used to achieve secure communication in the presence of third parties called adversaries.

Jefrey Bulla

Written by

Engineer & Entrepreneur

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