I was recently on a call with someone who said, “Hold on a second…” and then shouted into the next room “Please stop texting me. I’m on the phone!” Think about that for a second. That same day I was added to a text thread of 10 people that’s been…

Then log in to Facebook and check this out: https://www.facebook.com/ads/preferences This is not just a list of the the pages and profiles you’ve liked and interacted with. It’s also an index of the types of content you’ve shared and reacted to. It’s an inference of interests. Go check it out. …

I’d like to share this old parable of a man who had succeeded in business and wanted to have a new suit made. The man went to Zumbach, the most famous tailor in the land, and had himself measured. When he came back to Zumbach’s shop the next week for…

Everything. You need to know everything. Right? No, you don’t. Bear with me here. Staying current on Retail, Digital Media and Marketing, I read a lot of articles. “Constant Disruption” and “The New Normal” have been themes throughout many of them. I think, “Haven’t we stopped saying that yet? Haven’t…

Re-thinking the future — Advertisers always want to reach audience. It’s what we do. But once we have the attention, how do we reward it? Seeing this title in one of my news feeds gave me a sour taste. “Advertisers try new tactics to break through to consumers” That title spells out what is…