Which countries have the most blockchain-friendly regulations?
For a blockchain startup to flourish, it needs to launch at the right time in the right place. While timing is difficult to predict, where to locate is up to you.
A few articles have attempted to rank the blockchain friendliness of countries by defining indicators and constructing categories such as “national context”, “blockchain startup activities” and “blockchain city leadership”. Some countries that often come up in this context are China, the US, Singapore, Dubai, London, Switzerland, Liechtenstein, Malta and Estonia.
Here, we will focus on the regulatory and legal frameworks in some…
From ICOs to STOs?
When we think about blockchain or cryptocurrency, we automatically think of the token sales and ICOs which made headlines in 2017. It was the year of utility tokens, with ICOs generating over $6 billion according to icodata.io.
In 2018, however, the cracks began to emerge. One of the problems of pure utility tokens is that they are sold on the basis that they will provide future access to a digital service when a project reaches maturity. This means that in effect, the value of a utility token is linked to a digital service on a platform…
The blockchain sector is becoming increasingly professional. Adoption is gathering pace globally, despite the fact that the technology remains immature. This is reflected by the fact that some of the biggest technology players — like IBM and Alibaba Group — consistently invest millions in blockchain every year.
IBM, for example, set aside $200 million for development in 2016 and is one of the leading investors in the technology, with an outlay of around $160 million each year. Over 1,500 staff work at the firm’s blockchain division, which participates in more than 500 blockchain projects.
Blockchain is perceived as overhyped
We live in a world where technology affects our daily lives. As soon as a new technology emerges, tech blogs and newspapers immediately begin to debate its potential implications for consumers, companies, and whole industries.
Blockchain is one of most hyped emerging technologies of recent years. Hype and expectations also have a downside: according to Deloitte’s 2018 global blockchain survey, 39% of a broad global sample of senior executives believe that blockchain is an overhyped technology. In the US, this figure is even higher, increasing from 34% to 44% between 2016 and 2018.
Neuromarketing is is sub-field of neuroscience which uses direct measurements of brain activity to measure an individual’s response to a product. Studies of individuals in the field of neuromarketing can — to a certain degree — predict mass behavior, which is particularly important to the success of projects launched using an ICO. This article will show how neuroscience is linked to marketing and how neuromarketing can be applied to ICOs.
The outcome of a project is correlated to neural decision-making processes
There is an undoubted correlation between neural decision-making and the outcome of a crowdfunding campaign, which has similar dynamics…
Last year’s massive boom in ICOs, with 234 projects raising around USD 3.7 billion, provided a tremendous opportunity for blockchain start-ups to quickly raise money. Since then, the ICO landscape has been hit with numerous scams, mistrust among users, regulatory obstacles, and high volatility.
As 2018 draws to a close, the huge challenge for players in the blockchain and crypto sphere in 2019 will be to reach out and renew their faith on ICOs. To get there, Depeche Mode’s hit song “Personal Jesus” can serve as an inspiration as it stresses the need for people to believe in something and…
From bartering basic commodities to high-frequency trading, the world of finance has made giants leaps through history. Before ICOs came to life, start-ups had two possibilities to fund their projects: raise seed capital or borrow money from a financial institution. In both cases, entrepreneurs had to present a solid business plan, as well as credible path to financial success, quarter by quarter. In addition, start-ups needed to show some degree of understanding in financial regulation to ensure stability over the build-up phase and beyond.
Since the introduction of cryptocurrencies, the funding of start-up projects has taken a new meaning. Today’s…
Helpful Hints and Reasons for Start-ups to attend Blockchain Events
In today’s world everybody is very busy: We write messages instead of meeting each other, we skype instead of seeing each other and we use the todays possibilities even for business purpose instead of having a face-to-face meeting. The opportunities that social media provides from a professional point of view are broadly based: Nowadays, you can conduct all meetings by skype, you can do your advertisement via social media channels, you can work together, even if your company’s domicile is miles away from your home place. …
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Relevance: Going a few years back
The majority of communications people are familiar with Lasswell’s communication model.
Who Says What in Which Channel To Whom With What Effect?
Every segment of this model has a significant impact on any communication strategy. Even if this model was developed 70 years ago, it still displays the basic process of today’s communication strategies. We still do the “Who” by control analysis, the “Says what” by defining the content, the “In which channel” by determining the channel or medium and so one.
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