Which countries have the most blockchain-friendly regulations?
For a blockchain startup to flourish, it needs to launch at the right time in the right place. While timing is difficult to predict, where to locate is up to you.
A few articles have attempted to rank the blockchain friendliness of countries by defining indicators and constructing categories such as “national context”, “blockchain startup activities” and “blockchain city leadership”. Some countries that often come up in this context are China, the US, Singapore, Dubai, London, Switzerland, Liechtenstein, Malta and Estonia.
Here, we will focus on the regulatory and legal frameworks in some of these territories. In order for blockchain startups to thrive, they need a regulatory environment that provides a sound legal foundation for the sector without hindering innovation. The challenge here is to prevent fraud and provide legal certainty without overly restricting the creativity of emerging firms. Below, we will examine a few countries which exemplify different approaches to this challenge. …
From ICOs to STOs?
When we think about blockchain or cryptocurrency, we automatically think of the token sales and ICOs which made headlines in 2017. It was the year of utility tokens, with ICOs generating over $6 billion according to icodata.io.
In 2018, however, the cracks began to emerge. One of the problems of pure utility tokens is that they are sold on the basis that they will provide future access to a digital service when a project reaches maturity. This means that in effect, the value of a utility token is linked to a digital service on a platform that doesn’t yet exist. …
The blockchain sector is becoming increasingly professional. Adoption is gathering pace globally, despite the fact that the technology remains immature. This is reflected by the fact that some of the biggest technology players — like IBM and Alibaba Group — consistently invest millions in blockchain every year.
IBM, for example, set aside $200 million for development in 2016 and is one of the leading investors in the technology, with an outlay of around $160 million each year. Over 1,500 staff work at the firm’s blockchain division, which participates in more than 500 blockchain projects.
Another giant is the Chinese e-commerce conglomerate Alibaba, which is a leader in deploying blockchain in China and beyond. According to a survey in September 2018, the e-commerce giant has filed for over 90 blockchain patents, which equates to 10% of total global applications, followed by IBM with 89, Mastercard with 80, and Bank of America with 53. …
Blockchain is perceived as overhyped
We live in a world where technology affects our daily lives. As soon as a new technology emerges, tech blogs and newspapers immediately begin to debate its potential implications for consumers, companies, and whole industries.
Blockchain is one of most hyped emerging technologies of recent years. Hype and expectations also have a downside: according to Deloitte’s 2018 global blockchain survey, 39% of a broad global sample of senior executives believe that blockchain is an overhyped technology. In the US, this figure is even higher, increasing from 34% to 44% between 2016 and 2018.
Thus, it seems that executives have become more sceptical about blockchain’s potential. One of the reasons for this mistrust could be that as blockchain is primarily known as the technology that powers Bitcoin, it is guilty by association with various cases of cryptocurrency fraud. As a result, a “trust gap” has emerged which could explain why there is a lack of experienced blockchain developers, despite the fact that the technology is now being deployed for a much wider range of applications in the real world. …
Neuromarketing is is sub-field of neuroscience which uses direct measurements of brain activity to measure an individual’s response to a product. Studies of individuals in the field of neuromarketing can — to a certain degree — predict mass behavior, which is particularly important to the success of projects launched using an ICO. This article will show how neuroscience is linked to marketing and how neuromarketing can be applied to ICOs.
The outcome of a project is correlated to neural decision-making processes
There is an undoubted correlation between neural decision-making and the outcome of a crowdfunding campaign, which has similar dynamics to an ICO. …
Last year’s massive boom in ICOs, with 234 projects raising around USD 3.7 billion, provided a tremendous opportunity for blockchain start-ups to quickly raise money. Since then, the ICO landscape has been hit with numerous scams, mistrust among users, regulatory obstacles, and high volatility.
As 2018 draws to a close, the huge challenge for players in the blockchain and crypto sphere in 2019 will be to reach out and renew their faith on ICOs. To get there, Depeche Mode’s hit song “Personal Jesus” can serve as an inspiration as it stresses the need for people to believe in something and to be heard. …
From bartering basic commodities to high-frequency trading, the world of finance has made giants leaps through history. Before ICOs came to life, start-ups had two possibilities to fund their projects: raise seed capital or borrow money from a financial institution. In both cases, entrepreneurs had to present a solid business plan, as well as credible path to financial success, quarter by quarter. In addition, start-ups needed to show some degree of understanding in financial regulation to ensure stability over the build-up phase and beyond.
Since the introduction of cryptocurrencies, the funding of start-up projects has taken a new meaning. Today’s digital entrepreneurs are able to run a business venture with almost no restrictions. Thanks to their decentralized nature, no government has the monopoly of cryptocurrencies or can determine their value. …
Helpful Hints and Reasons for Start-ups to attend Blockchain Events
In today’s world everybody is very busy: We write messages instead of meeting each other, we skype instead of seeing each other and we use the todays possibilities even for business purpose instead of having a face-to-face meeting. The opportunities that social media provides from a professional point of view are broadly based: Nowadays, you can conduct all meetings by skype, you can do your advertisement via social media channels, you can work together, even if your company’s domicile is miles away from your home place. …
Get the Relevance, understand the Importance & share your Story!
Relevance: Going a few years back
The majority of communications people are familiar with Lasswell’s communication model.
Who Says What in Which Channel To Whom With What Effect?
Every segment of this model has a significant impact on any communication strategy. Even if this model was developed 70 years ago, it still displays the basic process of today’s communication strategies. We still do the “Who” by control analysis, the “Says what” by defining the content, the “In which channel” by determining the channel or medium and so one.
Even when we look back in time — when mass media didn’t exist — people communicated through stories. From storytelling, formal and informal skills evolved. As mass media and social media expanded, so did their influence in society, resulting in the gradual loss of storytelling skills. Storytelling is what links us to the past and connects us to the future — as well as to our humanity. That’s why people like to hear stories, and that’s also why storytelling will remain so relevant as we continue to evolve. …