Janelle ElfarinSimpleReachIGTV launches and video gets more complex — Mastercard and startups have the same digital problem —…Instagram IGTV and video divergenceAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachClorox and Samsung merge content and influencers — The $100b Instagram payoff — Rolling Stone and…Clorox and Samsung merge branded content and influencer marketingAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachAir Jordans and the future of branded content — Meredith and Time go branded video — Unilever and…Air Jordan Documentaries, Gary Vaynerchuk, and the future of branded contentAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachSnapchat CPMs and programmatic evolutions — New York Times gets personal — Branded Content…Snapchat is a programmatic bargainAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachThe World Cup’s content competition — Surveying the content landscape post-GDPR — YouTube or bust…The World Cup (of content) kicks offAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachPepsi goes to Hollywood — Accenture steps on agency toes — GDPR and content creatorsPepsi goes to HollywoodAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachPublishers get a Silicon Valley crash course — Livestreaming points to fracturing of video…Publishers are getting a Silicon Valley crash courseAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachTV and digital measurement convergence — Hot or Not in organic engagement — Surprising decline of…Video Measurement: A Symbiotic Relationship Between Digital and TVAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachKellogg’s goes all-in on video — More platform algorithm changes — Branded content benchmarks…Kellogg’s shows how digital video marketing is bringing brands back to basicsAug 30, 2018Aug 30, 2018
Janelle ElfarinSimpleReachThe growth surprise in online video — “T-shaped marketing agencies” — Role reversal in the…The surprising growth story in online digital videoAug 30, 2018Aug 30, 2018
