Jelle FastenauCommon pitfalls of psychographic marketing research and how to avoid themIf you’re keeping up with recent developments in the eCommerce industry, you’ve probably heard a quite a bit about psychographics. At…Sep 26, 2018Sep 26, 2018
Jelle FastenauHow psychographic profiles can complete your customer personasAll of us with careers in marketing are bound together by the same goal: to know and understand our audiences so well that they could…Aug 29, 2018Aug 29, 2018
Jelle FastenauOn the Origin of Shopping: Evolutionary Psychology for eCommerceHumans may come in many different shapes, sizes, colors, cultures, and beliefs. But, at the end of the day, we all share one common…Aug 7, 2018Aug 7, 2018
Jelle FastenauThe Rational Consumer: DebunkedIf you’re as much of a science fiction fan as yours truly, you’ve probably recognized the legend in the banner image above as the late…Jun 13, 2018Jun 13, 2018
Jelle FastenauUncovering the subconscious: How to truly understand your customerFor psychologists, it’s common knowledge that a large chunk of our behavior can be attributed to the subconscious mind. In fact, it’s…May 30, 2018May 30, 2018
Jelle FastenauinChatbots LifeIgnore the hype: Here’s the right strategy for your chatbotThis article was originally posted on blog.crobox.comApr 24, 2018Apr 24, 2018
Jelle FastenauUnder the Influence: The Power of Social Media InfluencersThis article was originally posted on blog.crobox.comMar 6, 201813Mar 6, 201813
