I’m actually in episode 49!

50 business and life gems I distilled from 9 hours of watching Gary Vaynerchuk answer questions.

Did you ever paused reading a book or watching a show, thinking by yourself: “This stuff is GOLD. I should write this stuff down. Wait, and I should share this too. This is too good!”.

Well…. about half way Gary Vaynerchuk’s new YouTube show #AskGaryVee,(actually episode 30), those thoughts jumped in mind. With this new show, he picked up vlogging again since he quit WineLibraryTV, and now he’s back in the game answering any question from his audience (me, you, everybody) regarding business, life, stuff, socialmedia, whatever. But what I’m most fascinated about, is his advice on being an entrepreneur.

So I started taking notes.

And with that I distilled a TRUCKLOAD of firsthand business advice and life lessons from Gary’s first 50 episodes of his new show.

Needless to say: I did need to re-watch 29 shows. Lesson learned: always take notes.

So without further ado, read on for this high quality, freshly bottled, sweet-and-sour flavored concentrate of Gary Vaynerjuice. Enjoy!

Extra tip: if you bump into a question, statement or piece of content you want to know more about, I strongly suggest to go watch the related episode on YouTube. Context, you know :-)

PS: I added this PS recently, because Gary had the bright idea to… write the #AskGaryVee book! You can pre-order it here on Amazon (non-affiliate).

(Gary, if you read this, I’m right-hooking you right now: if this and my other post bring any value back to you, a signed copy of the book will make me very happy :-))

#AskGaryVee Episode #1

On knowing if you’re performing the right short term actions:

“When you have a big picture in mind, a north star, a long vision… you stop stressing about the dumb little shits day in day out because you’re playing the big game. You’ll notice the short term angst, which is really the friction of growth, becomes more manageable. So focus on the big goal.”

On selling to a market that feels ‘behind’:

“If you’re too early in a business where nobody bought in, you’ve lost. Don’t waste your time trying to convert anybody. Go on the full offense on the people that already bought in.”

#2

On how to find great employees:

“Possibly the very best tactic is to search the key terms (on f.e. Twitter search) that people use to talk about the things that you do for a living, and do the homework: find them, check them out, talk to them, get referrals if they say no, etc.

There are no quick tactics to make that easy… putting in the work always matters.”

#3

Random quote:

“Great products always need less great marketing, but great marketing doesn’t fix crappy products.”

On how to grow as a small business with limited budgets:

“The greatest way to close the gap financially is to put in the extra 2 or 3 hours. Work more. Extra hustle. When you’re limited, that’s the play.
Biz dev my friend. go and GET the money.”

#4:

On personal branding:

“What happens if you evolve? If you stick with your name (not for instance: ‘the wine marketing guy’) you will never have to rebrand. Everybody has different facets in their personality, so going with your name can make a possible transition easier.”

On the biggest mistake people make when wanting to become a consumer focused business:

“The biggest mistake (those people have) is having a lack of self-awareness that they’re not good enough to do it.”

#5:

“There’s only one way to change the culture when it’s broken. Kill leadership. Everything stems from the top. You can still hack from the bottom, inspire the top, but the top still remains judge of the culture.”

#6:

“The way to become good at something, is to do it. You can read all articles and whitepapers you want, put until you apply it, it’s just knowledge is it. Become educated, and execute.”

On the necessity of driving traffic from social to your dot com:

“Friction sucks. Consumers don’t want that. Anything that allows consumers to execute on the platform they are on, that’s what they’re gonna like.”

#7:

On what is more valuable… enthusiasm or action?

“The answer’s easy. Both. You need action, execution to get actual results. On the flip side, without enthusiasm, passion, bravado, … you only get limited return on the investment of that execution.

#8:

On how to keep life spicy:

“If you’re doing more than one thing, you’re not doing anything. What works for me, is focussing on one thing, making that 80–90% of my nut, and then have 10–20 % of complete and utter chaos, trying stuff, …”

On how to grow a community from nothing:

“Content and context. Putting out hardcore content, as much as possible, and then ENGAGING. By engaging (replying, answering questions, CARING BACK) you create context. But don’t get mistaken: you will need to bring hard work in to the community. Only 1% of people get it just by the content pushout.”

On how to make a right hook seem like a jab:

“Trying to make a right hook feeling like a jab is what 99% of sales people and businesses do that end up failing. Give when it’s time to give. When you sell, say you’re selling. Make it clear whether you’re jabbing of right hooking.”

#9:

On how to start with funding of a billion dollar business plan when you have no financial resources?

“Ideas are s***. People have unlimited ideas. But practicality and execution matters. The people we all look up to have done just that: they took it out of their head and made it happen. I suggest all of you to spend more time on that.”

#10

On complaining:

“Complaining is the defense. I talk a lot about Honey Over Vinegar.

The only thing you should complain about is the unfortune unluck of health. Someone you love dying, becoming terminally ill… after that everything feels controllable.”

On doing a lot of jabbing but not getting to the right hook:

“Some people are great jabbers, but maybe you are a lousy right hooker. If that’s the case, you need a partner.”

On choosing great content once in a while versus poor content daily (and other or-or-questions regarding quality):

“Why does one have to suffer or the other? That’s a mistake mentality, that’s a middle mindset. Do both”

On how much success is about confidence, skill and or luck:

“It’s a blend of all of it. You need to recognize that, feel comfortable with, bet on your strengths and execute.”

#11

Main advice on how jabs should look like:

“People want utility, content that is tangible. Value comes in a lot of forms, but I really do think opinion context, information, are very powerful. Level up and become an authority, instead of just pitching your stuff. Put out content that matters more TO OTHERS.”

#12

On working for “exposure” only as a freelancer:

“Money is not the only way to get paid. You should use a solid amount of free work as a chess move, because I believe it’s part of a bigger strategy.”

On paying to promote your social content if it’s not getting enough engagement:

“I think it’s worth it IF you actually target it properly. But… is your content as good as you think? Check yourself before you wreck yourself.”

On how to deal with the “low” that comes after the huge highs you get from doing events and conferences:

“I’m very all in on what I’m doing, whenever I’m doing it. I get balance by being grateful for both the lows and the highs. Being grateful is the answer.”

AJ quote:
“What I have learned is keeping perspective and big picture thoughts, and make sure you’re focussing on your team: their growth, how they work with you and with each other.”

#13

On how to use Snapchat for a winery or whatever:

“The one creative play I see right now on snapchat is taking pictures and drawing on it. You should do that.”

On how to maintain an intimate customer experience with your company growing:

“If you grow and make or raise money, take some of that money and will apply that to hire more human beings that can do more engagement and intimacy. The question is… are you willing to make the commitment to allocate dollars into humans?”

On what’s the best way to put out/present your content: vlogging, blogging, … :

“The answer is very simple: what are you good at? I have always said that my #1 most important trait is self-awareness. I mean that. My number one advice is to step back and take a really honest inventory of your strengths and weaknesses. Are you a strong writer? Are you good on video? Do you have an awesome voice? Are you a photoshop wizard? The answer to these questions will point you in a very clear direction and show you what you should do”

On how to determine if you are creating valuable content:

“You can use engagement as a criteria. The way I really do it, is looking at how many people are buying? At the end of the day, the way I judge it, is by the results I look for.”

#14

What roles does internal culture play in the company’s success? Can you give 1 concrete tip on building that culture?

“Most hiring and firing decisions are based on money and the budget. All my decisions on hiring or firing are emotional. What is it going to do to the collective community?”

On how to drive book sales:

“Number one: start selling your book a year before you people can actually buy it buy providing content. Number 2: people don’t want more content, they want more access. So I sold my time.”

On the parallel between Tennis and Business:

“Tennis is about ‘half-time adjustments’. Even when you’re down 5–2, you can just take a step back, look at what happened and started adjusting to attack weaknesses of him or strengths of mine. In business, as in tennis, you have to adjust to turn it around when you get hit.”

#15

On focussing on top line versus bottom line:

“You can always drive margin, start cutting costs and raising prices early on or at any time, but landgrabbing more customers gives you leverage of the scale that you ultimately want to convert. I think people go in for the big right hook way too early instead of building leverage.

On believing in Pareto’s Principle:

“I don’t give a crap about other people’s laws. what feels right for me is execution. If I would’ve known about that law, it would actually make me play within that law and that would possibly take away from the strength that I create every day.”

“I think human beings overthink shit.”

#16

On the importance and relevance of having a personal website:

“Looking at it philosophically: you want to have your own house, but doing business in your vacation home or in a hotel also matter.”

On setting and tracking personal/business goals:

“I really don’t set any business goals other than to continue to gain leverage. My fundamental play is collecting people. Finding the individuals who I can jam with for the rest of my life professionally.”

#17

On the best way to empower your readers to spread the word about your product:

“Two ways. Number one: create a good product. You have to put out something great that they want to tell other people to use, and what they valued more than what they paid for it. Number two: good old fashioned honesty. Be upfront about what you want from them.”

On the hardest thing when starting Vaynermedia:

“The hardest thing was actually being crippled by options and second guessing if Vaynermedia was the right decision to take. At some point you have to put your big boy pants on, say ‘I’ve made this decision’ and move on.”

#18

On how to make sure lack of confidence doesn’t stop you from chasing your dreams:

“I believe self-esteem is the ultimate drug in society. When you have self-esteem, you give yourself the audacity to dream big. When you dream big, what ends up happening is the little things stop mattering as much and you’re not crippled by them anymore. If you are self aware enough to know that you lack self-esteem, I personally would tell you to execute about finding a way to gain more of it.”

On how to take your video blog to the NEXT level:

“After you do the patience thing, I would say you need… distribution, distribution, distribution. Look for the top 100 websites, podcasts, … that speak to or are in the genre of your show and promote through those channels. But it’s gonna be HUSTLE, with a thread in distribution. You need awareness.”

#19

“you’re only as good as your last at bat.”

#20

On how to tackle the fact of businesses taking your advice and applying it themselves with you staying behind with empty hands (no deal, no contract):

“Your knowledge is a continuous game. The best way to keep clients not running away from you after they get something out of you is to still have something to give.”

On how to convey what a following is (to teachers/head of schools etc):

“I spend no time convincing people to believe in what I believe in.

This is the mistake You’re wasting good time and energy trying to convince while taking that same time and allocating it to reaching more people. Don’t try to convert the unconvertible.”

“Time is THE asset and you should always apply it to places where there’s fertile ground. Don’t try to turn non-fertile in fertile.”

#21

On how to start promoting an app (or any other product) 6 months before it releases:

“You will need to put out content around your genre, to get likeminded people in so you create an audience which, when the time is right, you can land right hooks on.”

On the one thing Gary learned and would teach to everyone in the world:

“The two things I believe in the most are empathy and gratitude but that’s not teachable. The one thing I would and could teach is for everybody to pay attention that the world is about depth, not width.”

#22

What motivates you to continue to any project (like wine library) without seeing any significant growth prior?

“To me, it’s a net-net game. Making wrong decisions does not cripple me because I know where I’m going: for every one or two times I decide to make a wrong decision, I’m going to figure out a win along side of that and that’s all that matters to me.”

“I spend ALL of my time on the things I can control.”

On the investment made by brands looking for 24/7 community management:

“If you’re a big enough brand, I believe in it and I do think the human investment matters if you want to go for depth.”

On trusting that with enough good will and trust people will find your website/email when it’s time to buy, when you want people to buy:

“I’m all about the CTA (Call to action), but at the end of the day we’re talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.

The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there’s context.

But: by trying to score on the first date, I could be passing up the chance to get married. “

#23

On posting articles on your blog and mentioning on social, vs posting natively on sites like Linkedin, Medium, FB:

“Too many people are worried about monetising the now (posting on their website) vs using channels with viral loops like LinkedIn and Medium.”

“Great content can raise to the top and bring awareness. Try to aim for a heavy mix of both and picking spots strategically for awareness to drive traffic.”

On how to promote a kickstarted campaign beyond providing content to raise awareness and reach funding goal:

“Just because you decided to build a business through Kickstarter doesn’t mean you should be thinking about it’s promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say ‘I’d like to guest contribute to your publication’ in a way that’t not spammy. It’s all about creating content, and not about creating infomercials.”

#24

On what hurts your credibility more: having no popularity or faking your popularity:

“Faking it such a dangerous thing. We actually don’t care about faking it, but what hurts your credibility most is lying about it.”

On how to keep such a constant motivation?

“My motivation comes from loving what I do. You may think that doing things is the process needed to get what you want. I love the process. Number two: straight up gratitude. If you want real fuel to win, be grateful.”

#25

On what to look for when hiring creatives:

“Today creatives are caring more about the craft then they are of the agenda, which is to sell stuff. In the end we’re here to sell stuff.”

On how to use snapchat as a hockey (or other sports) team:

“I would try to put out content that people between 13 to 25 give a crap about, behind the scenes scenes, silly fun stuff, doing good stories, definitely drawing on pictures (of players), do little contests that are very inside (take screenshots and bring it), things that really engage the psychology of the demo on the platform.”

On how to generate novel ideas in overpopulated seemingly stale industries:

“The best way to attack an industry that you’re in and is stale and you want to innovate is by spending zero time in it. The way I have been innovative is thanks to a lack of education: I tend to stay within myself and what comes natural, and two I look to other industries.”

“The best way to stay within your zone and not innovating is by paying attention to everybody else because they’re doing the same crap too.”

#26

On quitting trying to better your weaknesses:

“I’m a big fan of going all in on your strengths and finding complements for your weaknesses. But it takes deep self-awareness to know if you’re an F in a certain field, or a B. There’s a big different If you want to become an A in it.”

On entrepreneurs with a full time job:

“To me there is no such thing as “an entrepreneur with a JOB.” If you’re a true entrepreneur, you can’t breathe when you have a JOB. If you’re not out there making it happen and running a business, you’re not an entrepreneur, you’re a person with entrepreneurial tendencies. Now that’s fine. As long as you’re HAPPY that’s what matters.”

On how to execute when you are afraid to fail:

“Most of the time it comes down to: it’s who are you scared to fail in front of. What I would do is: go talk to that person up front.”

#27

On how to throw right hooks on Instagram:

“The only way to drive people out of Instagram is by changing your url in the edit profile part in your profile.”

On using kickstarter to start a business:

“This is a classic question: Do you think this or that platform can work to do X? The answer is always yes, especially when it already happened. But the question is: the problem is: do you have the talent to execute?”

#28

On how to be a successful project manager (that maintains high standards with his team and makes sure things get done while keeping the project on time and in budget):

“I think the answer is humanity. The best way to be a great project manager, is to be a great listener instead of talker. you can’t talk it to succes. Guide it with your ears, more than your mouth. Empathy is the key factor.”

On how to stay ahead of the competition in the startup world:

“As an entrepreneur, I default into assuming it’s always going to be competitive. It doesn’t matter if “nobody is in your space” because if you’re any good, and you’ve figured something new out, EVERYBODY is going to be in your space eventually.”

“When you’re David, you shouldn’t play Goliath’s game. When you’re Goliath, you should CRUSH David. The important thing is to NEVER PLAY THE OTHER PERSON’S GAME.”

#29

On where Gary finds rising and interesting companies:

“Jason Hirschhorn’s newsletter — http://link.mediaredefined.com/join/3...
Techmeme — http://www.techmeme.com/
Re/Code — http://http://recode.net/
And one pro-tip/hack: I go into the iTunes apps store every morning, click the apps tab and look at the top 150 paid and free apps to get a sense of when things are bubbling up.”

#30:

On naming your business:

“A name is made. Stop worrying about the name and start worrying about the PRODUCT.”

#31:

On social media impressions:

“How many of your impressions care? It’s all about supply and demand of attention. Depth matters most, and the attention of consumers on that platform.”

#32:

On the effect of your environment where you do business:

“Your hustle, your workethic your drive, is not predicated by your zip code.”

#33:

On how to grow a following when just started putting out content:

“First you need to be putting out quality content. Then you need to put your effort into business development. That means hustle to make it happen WITHOUT spamming people: give value.”

#34:

On introducing f.e. social media to non-socialmedia believers:

“You have to talk TO people. Not DOWN TO people.”

On building your personal brand:

“for the first ten years of my hustle, I remained quiet and I put in the work. I did the WORK that ALLOWED me to have the AUDACITY to go out and build the Gary Vaynerchuk brand.

“You have to earn the possibility to be a personal brand, and the only way to do that is to EXECUTE.”

#35:

On hustle:

It’s All-In, emotionally and executionally. In theory, in strategy and in execution

On the value of having lots (10.000+) fans, followers, …:

“There is no explicit value in a certain number of fans. The question is: what are you trying to achieve? Approach this as a reverse engineer: predicate your decisions on what you’re trying to achieve, both long and short term, and balance those two. Always be thinking why, why, why.”

#36:

On worrying wether you already ‘made it’ or not:

“Don’t worry about those things. Worry about executing, worry about feeling good about your life. Don’t worry about making it because making it is an outside force. The inside force of you just doing it is what you should be focused on.”

On the ’turning point’ or ‘tipping point’-effect:

“There’s not one turning point, there were many. They just keep building up on top of the other. So it may look like I’m a hare, but actually I’m a tortoise.

There’s no sign, it’s all chug, and chug, and chug and chug.”

#37:

About looking at all those other ‘gurus’ in your playing field:

“If you’re worried about everybody else, you’re not worried about yourself and that’s the bottom line. Focus on you and YOUR audience. Because most of the ‘gurus’ have width, not depth, and they come and go. Only if they’re (/you’re) good enough, they (/you) stay.”

#38:

On how to make good (micro-)content:

“1, you gotta respect your audience, the psychology behind why and how they use a certain platform, 2, create content she or he will like versus what I’m trying to accomplish. 3, respect the platform.”

On lack of time, capital, or other obstacles to (be) success(ful as an entrepreneur):

“The biggest obstacle to success is lack of optimism. Time, capital, they’re both firmly in the excuse column, and I have no patience for that. There are a MILLION reasons why not, but only one great reason why: you just have to persevere. It’s hard building a business.

#39:

On how big the value of an organic reach strategy is on Facebook:

“It all depends on size, scale and objective. There’s no one size fits all.

What I’m sure of is that if you spend marketing budget on paid advertising, it is a lot better spent on Facebook than on traditional channels.”

On brands (marketers) looking to ‘own’ campaigns:

“Brands can only ‘own’ something for a moment at best. Think about it: what brands own what? As a brand from a ownable standpoint: can you -at this moment- own it so that it matters to your customer so that they by your shit.

You’re only as good as your last action. Marketers: do the best you can for what you do at that moment on the platform you decide to storytell, that actually drive business results.”

On the challenges in transitioning from a doer into a leader (execution to managing):

“The biggest thing people struggle with is quitting the micro-management. Secondly, an important mental transition: knowing that most things don’t matter. Thirdly, as a leader you need to be the bigger man or woman in every situation. Not through imposing your will as a boss, but by becoming a fulltime listener, a fulltime empowerer, a fulltime eat crap and have humility and empathy and self-awareness. From IQ to EQ. Motherly skills (emotional skills) help make that transition.

And you also need to have self-esteem.

On having self-esteem to become a leader:

“If you don’t have self-esteem or lost it: you have to find an outlet to create it. That could be extracurricular activities, the person you date can instill self-esteem,”

#40:

Random quote:

“The truth is undefeated.”

#41:

On how to make meetings more efficient:

“just cut them in time. Most of the stuff discussed, doesn’t matter. People fit 10 pounds of crap in a 10 pounds bag, they fit 15 pounds crap in a 15 pounds bag. They don’t overfill. Create a mandate for the length of a meeting.”

On how to become an entrepreneur:

“Wanting to be an entrepreneur and being an entrepreneur are two very different things. The best way to become something is to first act like something: do stuff, sell, find mentors, work for free under entrepreneurs. Learn the hustle and taste the game.

And remember: the only way to become something is by doing, not reading.”

On how to overcome fear of not being able to repay your parents for making the road easier, creating a privilege:

“the only thing you can do, is to execute against your privilege.”

On how to get people buy your book.

“First you gotta provide a lot of value up front, so when the time arrives, you have guilt your audience in buying your stuff.

Tactics: one-on-one marketing. Not many marketeers do this, because they want to make it efficient, make it scale. You have to scale the unscalable. Next: asses the market of exposure.

Get to people’s emotion: make it go from heart to brain to wallet. Touch their emotion, make them experience the value and they will eventually pull out their wallet.

#42:

On how to expand your personal brand (and increase your income doing what you love):

“As with anything in life, you just need to figure out your cadence and what you really want.

If you really want to expand your brand, cut out the crap, stop wasting time on non-important things, and hustle to build your brand.

Start putting out content (Use that content as a gateway to drug to allow you to further establish yourself and your brand), engage with people that may be interested in what you have to offer, cold call, and do whatever else it takes, even if that means having two hours less of sleep. Remember, there’s enough damage to be done between 11 pm and 3 pm.”

#43:

On the drive and hustle (or lack of it) of priviliged people (aka ‘rich kids’):

“There actually isn’t something like a ‘rich-kid syndrome’. When it comes to business, like anything else in life, it all stems from the top, it all trickles down from the CEO. And just like a business’ culture stems from its leaders, the way a child sees the world and their approach to life all comes from how they were brought up.

So what it comes down to is the foundation. Not the optics, nor the interior decoration, but the foundation.

#44:

On the convergence of the new world going into the new world (Airbnb creating a print magazine):

“Even though I pound on traditional media, if the cost structure is right and the strategy is right and it brings value to a certain demographic, I like businesses adding traditional channels.”

On how to approach the upbringing of your kids in a digital world:

“There’s new dynamics but it’s still the same: the core pillars of parenting haven’t changed since the beginning of time, but those new dynamics probably make self-esteem, perseverance and better manners matter even more than ever. You should focus on the core fundamentals and let the world outside evolve because you can’t control it, and just instill your children into that world most prepared and best positioned to succeed.

#45:

On the concept of second screen:

“People refer to tv as the ‘first’, and mobile devices as the ‘second screen’. I’m pretty certain we’re at a moment in time where our mobile devices are actually our ‘first’ screen of choice.”

On the next trend for brick&mortar/retail stores:

“Brands need to start being more conscious of how we’re using our devices in our everyday interactions, and in-store. Think geolocation data use, beacon sensors, geolocated tweet promotions or messaging when you’re in the (aisle of) the store, paying with ApplePay,…”

On choosing to spend your marketing dollars on sales/telemarketing vs direct mail/traditional vs online marketing:

“People fall in love with how they made their money. What I’m afraid of is that people get romantic and don’t try new things. You should always be spending 5 to 20% of your money or time to new innovative stuff to prepare for the near future. It’s the arbitrage of the value of the ROI, not necessarily the action itself.”

#46:

On the amount of failures one can handle before achieving succes:

“I get the notion that there are a lot of people claiming they’re entrepreneurs when they’re not. You don’t get to claim you’re an NFL quarterback and than suddenly become on.

If you’re not meant to run a business, you can probably handle only one punch. The more you possess that entrepreneurial skill, the more punches you can take.”

On finding a mentor:

“You just gotta keep asking the 5 to 7 people that can deliver that to you. Basically get to the point of a restraining order, without crossing that line. And the other way to do it is to provide so much value upfront, that you guilt that person into mentoring you.

But I’m baffled by people’s lack of … you want something so amazing from somebody, which is their time and energy, and your opening’s question is ‘can you give it to me’. That’s insanity.”

On spending money on the promotion of jabs:

‘I’m a big fan of spending dollars on jabbing. Content that benefits the audience that doesn’t have a direct ROI to you and spending even more on promoting it than producing it to get reach and awareness. Because I’m more of a marketer and a brand guy, not a core salesman.

So it depends on where your business is at, but if you can afford it, I suggest allocating a part of your budget to jabbing. Small brand: 10 to 30%, bigger 50/50, or even 80/20 for building the brand.”

#47:

On how to find a co-founder:

“Look for someone who has strengths in a space that you don’t. You need to yin and yang. You’re looking for that counterpart.

But the biggest thing most of the people looking for a co-founder struggle with… is not being willing to be honest with yourself. You’ll have to accept your weaknesses and be real about them.”

#48:

On spending time watching your competition:

“The biggest mistake I see entrepreneurs making is paying too much attention to those around them. Sure, take a look back once and while to see who’s on your tail, but at the end of the day your focus needs to be on your own domain. If you can focus all of your attention to accomplishing what you set out to do, full-steam ahead, you’ll win.

I really find not paying attention to your competitor is a competitive advantage.”

Random quote:

“The tactic dictates the purpose.”

#49:

On being a financially healthy start-up:

“Any time you can sell ahead of your expenses, do it. The reason why so many of you go out of business, is because you don’t know how to manage cashflow: not considering buffers, lack of practical knowledge of that vulnerability, raising to much money, …”

On business hoaxes:

“High end wines, the art world, high end restaurants,… they’re classic examples of supply and demand. It’s all in arbitrage: If you start to taste the good things (first class plane tickets, front row seats, etc.), you’ll put yourself in the position to realize it’s not a hoax. It’s all perspective and context!”

On procrastinating:

“I stay in constant audit mode: I do procrastinate, but I prioritise in realtime. My tippy-top priorities can change every minute. But as long as you’re executing something every day, as a tippy-top in priority item, then you’re moving the needle.”

#50:

On getting compared to competitors in client meetings:

“Anything I think that’ll make somebody realize the value in working with us is something that I will push and fight for throughout the discussion, no matter what.I care SO MUCH about my clients that I’ll do whatever it takes to make them realize how worthwhile it is to work with me (VaynerMedia) as opposed to anybody else.”

On using white lies in business:

“appropriate embellishment is only appropriate to me if you truly feel you’re growing into it in a matter of weeks or max 2 months and if the intent is right.”

On Klout:

“I’m not a fan of scoring systems to proof your social equity in the market place. They’re supergameable. It’s like high school math: the popular girl dates the average joe, what makes his Klout go up.”

On making mistakes and how to avoid them:

“Betting on your strengths is the most grossly underestimated execution of our time.”

The End.

Or wait… go check out Part 2: Garyvee Strikes Back :-) here: https://medium.com/@jelleverdoodt/another-50-chunks-of-business-life-advice-i-noted-down-from-gary-vaynerchuk-s-askgaryveeshow-ac7a53e4ea58

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