Everything to know on the biggest Facebook change for recruitment and employer branding

Jelmer Koppelmans
Aug 29 · 7 min read
Thanks to Laurens Carbo for this visual!

Background

New rules

Facebook Business Manager for a Special Ad Category campaign

Demographic targeting

Detailed targeting

Retargeting

Lookalike

Timeline

Future

Facebook

Google

LinkedIn

Other channels

Closing

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade