Jonathan CooperBudweiser Is Not ‘Beer’Budweiser’s new marketing campaign lays claim to beer. Not just Budweiser, Bud Light, Bud Ice, Budweiser Select but the actual NOUN “beer.”Apr 14, 2015Apr 14, 2015
Jonathan CooperStar Wars BeersEmpire Strikes Back vs. Empire Strikes Bock; LucasFilms and Syracuse, NY-Based Empire Brewing At Odds Over Trademark Filing.Apr 11, 2015Apr 11, 2015
Jonathan CooperUntappd: How 2 Guys Built Craft Beer’s Social Media Platform In Their Spare Time“The cool thing about beer is that it creates conversation across geographic boundaries and we can enhance that experience.” — Greg AvolaApr 9, 2015Apr 9, 2015
Jonathan CooperLike Craft Beer? Big Beer’s Leading Lobbyist Says You’re A ChuckleheadThe Big Fuss Over Beer And Taxes: Battling Beer Bills Pit Macros Against MicrosFeb 13, 2015Feb 13, 2015
Jonathan CooperChildren often recognize the McDonalds logo before they recognize their own name: Fast Food NationNearly 17 years ago Eric Schlosser published the first part of Fast Food Nation in Rolling Stone … it’s worth revisiting and rereading.Jan 13, 2015Jan 13, 2015