Cocktails and Crypto and Coffee: Oh My!
To round off London Coffee Festival, Jemjar thought it’d treat caffeine-crashed coffee shop owners and baristas to a few cocktails. And give them a sneak preview of the app a couple of weeks early…
The thing about coffee is that, well, it’s not particularly conducive to relaxation.
After four days shuffling up and down the three jam-packed floors at The Old Truman Brewery, sampling the good grinds and absorbing aromas, we figured baristas of all persuasions might be ready to kickback with few free cocktails and some canapes.
And whilst they were there, we could always, you know, give them a sneak preview of the Jemjar app before it goes live…
By all accounts our cunning plan worked. We were delighted to get a good number of discerning coffee connoisseurs down to the Callooh Callay bar in trendy Shoreditch for a cheeky couple on a Sunday evening.
Holding a promotional event can be tricky — you don’t want to scare people away by putting the ‘hard sell’ on them; but equally you want to encourage a good amount of interest in what you’re doing. Luckily there was some natural curiosity in the app, the reward ecosystem we’re building, and — as we’d expected — in crypto itself.
The feedback we got from those who downloaded the app and spoke with us about it made the entire event worthwhile.
From tips on making the user interface more streamlined, to understanding how much details needed to explain the concept of crypto rewards, the feedback was as honest as it was insightful. It made us realise — from both a consumer and a merchant perspective — where we could refine some aspects of the current app; helping us prioritise simple fixes and understand which bigger tasks we should tackle next.
We couldn’t let our visitors go without first giving out some Jems. This was a real crowd pleaser — and not only because it’s effectively ‘free crypto’ but because it helped give users a better idea of how the app works. Our team was on-hand (literally) phones at the ready, imparting advice and doling out a few Jems here and there.
Jemjar’s independent streak seemed to stroke a chord with both business owners and consumers. Both are ready for something new, and are supportive of each other’s needs.
Customers are more discerning than ever. Where coffee shops are concerned, high street chains just don’t cut the mustard. As a result, consumers are increasingly looking for new independent places with better quality products and customer service. By all accounts, it seems like the right time to be launching a mobile tool that helps them find places like these and rewards them for their purchases.
Retailers are keen to differentiate themselves in an increasingly competitive environment. They want to attract new customers — urban-living, crypto savvy, and supportive of independent businesses — and see Jemjar as great way of being able to do that.
No pressure then…!
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