Top 5 priorities for a startup CEO (in order)
Michael Katz

Completely with you on finance. It’s the first job. As a brand builder, I often see Start-Ups get lost in the development of the brand before they have secure finances. You can develop everything you need to establish your brand without digging a hole in your finances. I would probably put ‘telling the story’ a little higher because the ‘vision’ is what engages investors and customers alike, maybe no 2.

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