6 Tips for Public Relations

You graduate with your degree, which leaves the dreaded question: now what? Below are a few helpful tips I’ve discovered that will help enhance your chances of landing your dream job.

1. COLLABORATE CONSTANTLY

Within PR, the capacity for creativity when crafting media pitches for clients is spacious. However, creativity does not happen from individual isolation. Creativity stems ideas that evolve when collaborating with others over time. This will allow others to provide feedback and offer a different perspective on the media pitch. Trello is an awesome resource to use for collaborating with others. It is a project management tool which is used as a customizable to-do list on a single interface that can be shared with others in real time.

2. STAY ORGANIZED

Organization is a key component to success, especially in the Public Relations industry. Invest in a planner to keep track of important dates and deadlines. This will ensure that everything you cognitively know you have to do is written out, just in case it happens to slip your memory. Staying organized helps cultivate responsibility, which will eventually catch the attention of your employer. Senior journalism major, Morgan Borer, states, “It’s super important to stay organized. I keep a calendar on my phone to track my daily meetings and activities. Without this method of organization I would be completely lost.”

3. ENGAGE IN CURRENT TRENDS

Engaging in current trends will help reputation management. Consuming information from the media will help PR professionals reach a better understanding of consumer trends. Being active and aware on social media will not only further the success of yourself, but your company as well. One website that follows global monthly trend briefing is trendwatching.com. Trend watching typically features the world’s leading business and marketing publications.

4. BE DETAIL ORIENTED

Always. Nothing tanks the credibility of a public relations professional like mediocre work. Double and triple check to guarantee silly mistakes are prevented. This tactic may seem insignificant now, but employers will eventually notice. Senior Communication Studies major, Ashley Ince, states, “Quality over quantity, make sure what you are doing is 100%.”

5. RESPOND PROMPTLY

As the liaison between clients and the public, it is critical to be prompt when communicating with clients. Especially in today’s society, technology allows for multiple mediums of communication that can be accessed around the clock. Respond to voicemails and e-mails as soon as possible, this will show your client that you value their time.

5. NETWORK

Public relations experts need to understand the importance of networking. The best resource to utilize for networking purposes is Linkedin. Linkedin allows users to connect and build an online portfolio. Make sure to upload a professional headshot and compose your profile summary with industry specific keywords.

5. BE PASSIONATE

Remember the quote by Marc Anthony, “If you do what you love, you’ll never work a day in your life.” If your passion lies within the public relations field, you will find success in your career. Junior journalism major, Ethen Mendelson, states, “If you want to be successful in PR, you need to find your niche in it and be passionate about it. Personally, I want to promote and do advertising for bands and artists. That is something I’m willing to work towards because I enjoy it.”

6. CUSTOMIZE YOUR PITCHES

Professionals don’t like to be spammed with e-mails. When you are trying to find media placements for clients, make sure your pitch is customized so that it is relevant to the journalists’ coverage and audience. Journalists will notice that you have taken the extra time to write thoughtful e-mails.

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