Jennifer CelestininMarketing in the Age of DigitalBalenciaga’s PR Storm: A Deep Dive into Their Social Media CrisisIn 2023, luxury fashion house Balenciaga found itself at the epicenter of a social media firestorm following a deeply controversial…4d ago4d ago
Jennifer CelestininMarketing in the Age of DigitalThe Email Evolution: How De Soi Keeps the Inbox Buzzing with Daily DelightEmail marketing is far from obsolete. In fact, a well-crafted email can capture attention, spark interest, and create brand loyalty like…Oct 27Oct 27
Jennifer CelestininMarketing in the Age of DigitalLyre’s “Dry January, Done Right”: How This NA Spirit Brand Stole the ShowLet’s face it — non-alcoholic spirits used to be about as exciting as watching paint dry. But Lyre has seemed to flip the script, turning…Oct 20Oct 20
Jennifer CelestininMarketing in the Age of DigitalKirby’s Noodle Takeover: The Cutest Campaign of 2024?What happens when you mix an adorable pink puffball with one of Japan’s most beloved fast-food chains? You get a social media explosion…Oct 13Oct 13
Jennifer CelestininMarketing in the Age of DigitalHow National Daiquiri Day Shakes Up the Future of SearchJuly 19th has become one of those delightful holidays in the U.S. that sneaks up on you: National Daiquiri Day. It’s the perfect excuse to…Oct 5Oct 5
Jennifer CelestininMarketing in the Age of DigitalPoppi: A Fizz-tastic Customer Experience or Just All Bubbles?Humble BeginningsSep 29Sep 29
Jennifer CelestininMarketing in the Age of DigitalBeyond Summer: Nivea’s SPF365 Campaign Shines Light on Year-Round Skin ProtectionHappy Sunday Everyone!Sep 22Sep 22
Jennifer CelestininMarketing in the Age of DigitalA Five Thousand Piece PuzzleAs I sit here trying to write my very first blog post, the first thing that comes across is: “my mind is the equivalent to the Winchester…Sep 15Sep 15
