The idea is that the sales process can be represented as a funnel where some number of leads filters down to qualified leads, then opportunities, then highly probable deals, and then deals. But every marketing funnel that I’ve ever seen has been fake. They have been fake because the leads at the top of the funnel are unrelated to the deals at the bottom of the funnel.
Usermind
bhorowitz
46817

nice definition. i’m exporting it.

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