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Jennifer Sansone

Jennifer Sansone
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Better Marketing

4 App User Segments and How to Use Them to Optimize Subscription Revenue

Tactics for converting free app users into paid app users

Dec 5, 2022

4 App User Segments and How to Use Them to Optimize Subscription Revenue

Dec 5, 2022

Jennifer Sansone
in
Better Marketing

The Power of User-Generated Content to Boost App User Acquisition

[Case Study] How we achieved 60% decrease in CPI & 25% increase in CTI with UGC on Facebook

Oct 24, 2022

The Power of User-Generated Content to Boost App User Acquisition

Oct 24, 2022

Jennifer Sansone
in
Better Marketing

If You’re Not Focusing On Subscription Revenue Optimization for Your Mobile App, Here’s Why You…

There are tons of amazing subscription-based mobile apps available that are on a mission to improve our daily lives, and while this is…

Oct 4, 2022

If You’re Not Focusing On Subscription Revenue Optimization for Your Mobile App, Here’s Why You…

Oct 4, 2022

Jennifer Sansone
in
Better Marketing

Why You Want to Add Seo to Your App Growth Strategy

When we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first thing that comes to mind. But, what…

Jul 14, 2022

Why You Want to Add Seo to Your App Growth Strategy

Jul 14, 2022

Jennifer Sansone
in
Better Marketing

How to Create Facebook Ads for Effective App User Acquisition

When it comes to developing a winning app user acquisition strategy, it’s important to evaluate all of your paid UA channels to determine…

May 2, 2022

How to Create Facebook Ads for Effective App User Acquisition

May 2, 2022

Jennifer Sansone
in
Better Marketing

12 App Metrics to Track for 2022

2022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully…

Feb 2, 2022

12 App Metrics to Track for 2022

Feb 2, 2022

Jennifer Sansone

How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Ask any app marketer what their preferred paid user acquisition channels are to achieve app user acquisition business goals, and Google…

Jan 20, 2022

How to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goals

Jan 20, 2022

Jennifer Sansone
in
Better Marketing

How to Test & Identify Your Best App Icon in 5 Steps

As users scroll through app stores, what’s the first visual element that they see of every single app listed — before the app name…

Jan 3, 2022

How to Test & Identify Your Best App Icon in 5 Steps

Jan 3, 2022

Jennifer Sansone
in
Better Marketing

Apple officially launches iOS 15 Product Page Optimization & Custom Product Pages (& what to do…

For everyone in the mobile app industry, the new iOS 15 update was a huge deal. For app marketers and app developers (or anyone looking to…

Dec 17, 2021

Apple officially launches iOS 15 Product Page Optimization & Custom Product Pages (& what to do…

Dec 17, 2021

Jennifer Sansone
in
Better Marketing

Take advantage of iOS 15’s in-app events this holiday season

With the hustle and bustle of the holiday season, it’s hard to stand out from the crowd. Whether you’re a wellness app looking to encourage…

Dec 11, 2021

Take advantage of iOS 15’s in-app events this holiday season

Dec 11, 2021

Jennifer Sansone

Jennifer Sansone

Former ad agency exec from LA turned content marketer working remotely for Vancouver-based app marketing agency, App Growth Network, from Tuscany, Italy.

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