Jennifer SansoneinBetter Marketing4 App User Segments and How to Use Them to Optimize Subscription RevenueTactics for converting free app users into paid app usersDec 5, 2022Dec 5, 2022
Jennifer SansoneinBetter MarketingThe Power of User-Generated Content to Boost App User Acquisition[Case Study] How we achieved 60% decrease in CPI & 25% increase in CTI with UGC on FacebookOct 24, 2022Oct 24, 2022
Jennifer SansoneinBetter MarketingIf You’re Not Focusing On Subscription Revenue Optimization for Your Mobile App, Here’s Why You…There are tons of amazing subscription-based mobile apps available that are on a mission to improve our daily lives, and while this is…Oct 4, 2022Oct 4, 2022
Jennifer SansoneinBetter MarketingWhy You Want to Add Seo to Your App Growth StrategyWhen we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first thing that comes to mind. But, what…Jul 14, 20221Jul 14, 20221
Jennifer SansoneinBetter MarketingHow to Create Facebook Ads for Effective App User AcquisitionWhen it comes to developing a winning app user acquisition strategy, it’s important to evaluate all of your paid UA channels to determine…May 2, 2022May 2, 2022
Jennifer SansoneinBetter Marketing12 App Metrics to Track for 20222022 is coming on at full speed and we thought it’s the right time to go over the key metrics that you should be aware of and hopefully…Feb 2, 2022Feb 2, 2022
Jennifer SansoneHow to set up Google Universal App Campaigns (UAC) the right way to achieve your app growth goalsAsk any app marketer what their preferred paid user acquisition channels are to achieve app user acquisition business goals, and Google…Jan 20, 2022Jan 20, 2022
Jennifer SansoneinBetter MarketingHow to Test & Identify Your Best App Icon in 5 StepsAs users scroll through app stores, what’s the first visual element that they see of every single app listed — before the app name…Jan 3, 2022Jan 3, 2022
Jennifer SansoneinBetter MarketingApple officially launches iOS 15 Product Page Optimization & Custom Product Pages (& what to do…For everyone in the mobile app industry, the new iOS 15 update was a huge deal. For app marketers and app developers (or anyone looking to…Dec 17, 20211Dec 17, 20211
Jennifer SansoneinBetter MarketingTake advantage of iOS 15’s in-app events this holiday seasonWith the hustle and bustle of the holiday season, it’s hard to stand out from the crowd. Whether you’re a wellness app looking to encourage…Dec 11, 2021Dec 11, 2021