Jennifer AlseverMormons on MushroomsThis story was originally published in Utah Business Magazine on April 11, but “The Twelve” at the The Church of Jesus Christ of…9 min read·May 5, 2022--3--3
Jennifer AlseverinMarkerThe Office Is Dead, but Kid Cubicles Are BoomingRemote learning has created a thriving new target market for office supply companies·3 min read·Oct 26, 2020--2--2
Jennifer AlseverinMarkerWhat Canned Meat Sales Tell Us About the EconomyCovid broke the Lipstick Index and a lot of other economic indicators. Here’s what should replace them.·9 min read·Aug 10, 2020--3--3
Jennifer AlseverinMarkerAirstreams and Inflatable Pools: Inside the Cutthroat Staycation EconomyProduct shortages, clogged supply chains, and stir-crazy parents have left companies scrambling to keep up with surging demand·7 min read·Jul 16, 2020--6--6
Jennifer AlseverinMarkerWho’s Going Public in the Summer IPO Rush?The recently frozen IPO market is heating up, and companies are racing to go public before the end of summer·6 min read·Jul 6, 2020--1--1
Jennifer AlseverinMarkerIndie.vc: Unicorns Are Out, Profits Are InWhy a creative approach to venture capital is powering more sustainable startups — and more diverse founders·9 min read·Jun 15, 2020--6--6
Jennifer AlseverinMarkerThe Unlikely Products Selling Out Because of CoronavirusThe pandemic is altering short-term shopper behavior — and retailers can’t keep up·4 min read·Mar 24, 2020--7--7
Jennifer AlseverinMarkerHow Twitter, Facebook, and Google Are Preparing for the CoronavirusFrom vaccines to remote job interviews, here’s how companies are working to prevent the spread of COVID-19·4 min read·Mar 4, 2020----
Jennifer AlseverinMarkerShould Your Company IPO? This Flowchart Will Tell You.Find out whether it makes sense for you to go public or stay private·2 min read·Feb 18, 2020--3--3
Jennifer AlseverinMarkerThree Ways to Take Your Company Public Without an IPODutch auctions? Reverse mergers? Direct listings? The pros and cons of IPO alternatives.·8 min read·Feb 18, 2020--1--1