…ur empathy in terms of your own product or service, you are potentially looking in the wrong place. Design is about solving problems, and if you are paying attention solely to the experience of your design, you run the risk of ignoring the problem it is intending to solve.
… know our work doesn’t have this special thing that we want it to have. We all go through this. And if you’re just starting out or you’re still in this phase, you gotta know it’s normal, and the most important thing you can do is do a lot of work.