New research finds opportunity in the cashless ecosystem

“Tim Calberg, senior project manager at Dalberg Advisors, said the research studied more than 300 merchants and 75 key financial stakeholders in emerging markets. It concluded many small merchants were ready to accept digital payment systems because they are young, educated and tech-savvy. But they operate with thin margins and don’t have enough disposable income to invest or give away for things such as transaction fees. It recommended financial service providers directly target this underserved market by improving existing products and innovating new ones.”