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Jen Goertzen
Jen Goertzen

309 Followers

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Published in UX Collective

·Apr 7, 2020

Yes, you’re doing enough

Why you shouldn’t listen to design Twitter. — I’ve seen more and more tweets like this: If you do not leave quarantine with: • New skills • Your side hustle started • More knowledge You never lacked time, you lacked discipline. People write these tweets to motivate others to make the most of the current situation. If this…

UX

4 min read

Yes, you’re doing enough
Yes, you’re doing enough
UX

4 min read


Published in IDAGIO

·Mar 13, 2020

How to brainstorm with your newly remote team

What our product design team did to keep collaborating from the comfort of our homes. — The IDAGIO team officially started working remotely this week. The same week I was supposed to run brainstorming sessions, in-person, with people who don’t usually “do brainstorming.” I spoke to the design team the day before the first session to ask, “Can we do this? Is it going to be…

Product

5 min read

How to brainstorm with your newly remote team
How to brainstorm with your newly remote team
Product

5 min read


Published in UX Collective

·Mar 12, 2020

How to brainstorm with your newly remote team

What our product design team did to keep collaborating from the comfort of our homes. — The IDAGIO team officially started working remotely this week. The same week I was supposed to run brainstorming sessions, in-person, with people who don’t usually “do brainstorming.” I spoke to the design team the day before the first session to ask, “Can we do this? Is it going to be…

UX

5 min read

How to brainstorm with your newly remote team
How to brainstorm with your newly remote team
UX

5 min read


Published in UX Collective

·Feb 19, 2020

The small change that got our whole company interested in usability testing

Six months ago, it was a struggle to get internal buy-in to do usability testing. People thought research took too long and that it stalled the development process. Product Design would go into a room and run sessions for a full day. Then we would have a long meeting to…

Design

4 min read

The small change that got our whole company interested in usability testing
The small change that got our whole company interested in usability testing
Design

4 min read


Published in IDAGIO

·Feb 19, 2020

The small change that got our whole company interested in usability testing

Six months ago, it was a struggle to get internal buy-in to do usability testing. People thought research took too long and that it stalled the development process. Product Design would go into a room and run sessions for a full day. Then we would have a long meeting to…

UX

4 min read

The small change that got our whole company interested in usability testing
The small change that got our whole company interested in usability testing
UX

4 min read


Published in UX Collective

·Jan 1, 2020

The stories apps tell

In novels, in movies, in anthologies, in film festivals, in all the stories we tell: where are all the apps? — There is technology, of course. People talk about fixing it, using it, destroying it. They build ships and watch holograms. Technology is described as a means to an end. The way we tell stories is representative of how we view the world. The details we share are the details that…

Design

3 min read

The stories apps tell
The stories apps tell
Design

3 min read


Published in UX Collective

·Aug 13, 2019

What to do when you know everything

Or: a reminder that what we know is always changing — There’s something compelling about a question with no immediate answer. It’s like a block of marble. You know there’s something inside, yearning to make itself known. You chip away at it through conversations, field visits, surveys, and all the other tools we carry in our work. Then, when you’ve chipped…

User Research

4 min read

What to do when you know everything
What to do when you know everything
User Research

4 min read


Published in UX Collective

·Jul 15, 2019

Create value, not a game of chance

Get rid of infinite scrolling and focus on creating intentional, not accidental, value. — There’s a rising call for more intentional use of the web. As consumers, we’re more aware than ever of how much time we sink into our devices. As consumers who also work on product teams, we’re coming to terms with our responsibility in that space. Jim Forrest’s piece — “Internet…

UX

5 min read

Create value, not a game of chance
Create value, not a game of chance
UX

5 min read


Apr 24, 2019

Sure, turning on VoiceOver doesn’t create true empathy. That’s not the point.

When you activate VoiceOver on your phone, it doesn’t give you the experience of a user with low vision. It gives you a different experience of using your phone. Those 5 minutes or 5 hours of struggle gave you but a glimpse of some of the details of what one…

Accessibility

2 min read

Sure, turning on VoiceOver doesn’t create true empathy. That’s not the point.
Sure, turning on VoiceOver doesn’t create true empathy. That’s not the point.
Accessibility

2 min read


Published in UX Collective

·Apr 10, 2019

Whiteboarding for product teams

Screen sharing: arguably the most common “visual aid” used in product team meetings. One lucky person is selected — or volunteers — to share their laptop screen on a larger screen. Everyone has a single point of focus, and idea generation and iteration can happen in real time. But there’s…

Design

8 min read

Whiteboarding for product teams
Whiteboarding for product teams
Design

8 min read

Jen Goertzen

Jen Goertzen

309 Followers

Do good, do it well · VP User Experience at BRYTER

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