Jennifer Hollandin2018 UVA New Media StrategiesThe Coca-Cola JourneyIt should come as no surprise that Coca-Cola does a top-notch job when it comes to branding in the social media space. On Facebook, they…Mar 5, 2018Mar 5, 2018
Jennifer Hollandin2018 UVA New Media StrategiesEngaging with the GovernmentWith our company headquarters in the Northern VA/DC area, you would think we interact with the government on a usual basis. Surprisingly…Feb 26, 20181Feb 26, 20181
Jennifer Hollandin2018 UVA New Media StrategiesFrom Ordinary to ExtraordinaryAfter reading the article How Oreos Got 40 Million Likes On Facebook, I was mostly impressed with the fact that something that is a…Feb 13, 2018Feb 13, 2018
Jennifer Hollandin2018 UVA New Media StrategiesThe New Rules of Marketing & PR: First ImpressionsI have begun to read this insightful book, and I love that it is written as though the author is having a conversation with me. The author…Feb 7, 2018Feb 7, 2018