Sometimes it’s easier to read a story than to actually tell you how to do it.
The Brand Gap by Marty Neumaier
Answers with simple images and text all the common questions storytellers and brand managers get from those not in the know. Keep on hand as a reference at all time.
Impro for Storytellers by Keith Johnstone
Cave Paintings. Plays. Movies. We learn by acting the stories out among ourselves. Keith is an expert in improvisation and applies that to telling better stories. You can quickly internalize the lessons by playing them out among a group. And entertaining.
Bird by Bird by Anne Lamont
A memoir of a writer. An analysis of where stories come from. And what the craft means.
On Writing by Stephen King
He writes novels that millions read. That translate across multiple forms of media. That become part of our collective history. While his novel is focused on himself and the evolution of a novelist, it helps you understand what’s behind storytelling. And what makes it effective.