Wellness Creators and Web 3.0

Wellness Creators are people who create content specifically designed to support a person’s mental, emotional, physical, spiritual, or financial wellbeing.

This includes meditation teachers, coaches, fitness trainers, therapists and more.

During web 2.0 (2005–2020) wellness creators posted content to centralized social media platforms. While there are many benefits of web 2.0 for wellness creators, there were, and are a lot of pitfalls. Today, web 3.0 offers the possibility of a better ecosystem for wellness creators, and the people they inspire and serve.

For any creator, the benefit of web 2.0 was that they could create and post content easily, and could connect to new people outside their existing network.

Unfortunately we have lived through web 2.0’s many downsides. Platforms can suspend accounts for unclear reasons, algorithms often change with no warning, and guidelines perpetuate biases of whoever built the platform — usually straight white men. Not to mention trolls, and platforms needing to appease their investors, which means more and more paid ads.

The nature of how web 3.0 is built fosters a more collaborative, creative and user-centric internet. It’s easier for creators to change platforms based on their interests and values, and bring their community with them. So platforms are incentivized to be transparent, ethical, and listen to it’s members.

On Web 3.0 creators can earn money with NFTs, digital payments, tokens and crowdfunding. They can even own part of the platforms they use, often coordinated through tokens. This means wellness creators benefit directly through the healthy growth of the platforms, so they are incentivized to provide critical services like moderation.

Everyday I speak with wellness creators. And I remind them that they have more power than ever before. Fans will follow their favorite creators to whichever platform they choose, which gives them tremendous leverage.

As a society, we still don’t know exactly how Web 3 will unfold, but we can decide how we want technology to impact people’s lives.

Now is our opportunity to shape the next generation of the internet. How would you like it to operate? My focus and goal is that the next internet is:

• Open and inclusive

• Value-governed

• Sustainable

• Efficient

• Secure

• Designed to help individuals and communities, not middlemen, receive more of the value they create for society

All of this is possible. And more.

The more wellness creators understand the power they hold, and the opportunities available to them, the more they can leverage that power and increase their impact.

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Jennifer Kruidbos built and ran a corporate wellness business for ten years helping thousands of people in schools, hospitals and offices feel better. She noticed the negative impact traditional social media had on her clients and colleagues. She founded blawesome.life as a better wellness tech option for wellness creators and their clients.