Jennifer LuxinIntegrated InboundHubSpot Inbound Marketing Tactics for 1:1 Marketing at ScalePersonalized, targeted, relevant marketing messaging at scale is the grand prize for digital marketers. Business success begins with…Oct 17, 2018Oct 17, 2018
Jennifer LuxinIntegrated InboundInbound Content Strategy: Overcoming the Saturation ProblemContent marketing is a tactic as old as print publishing, but the rise of digital content marketing began with the dotcom bubble is the…Sep 21, 2018Sep 21, 2018
Jennifer LuxinSmartBug Media3 Ways AI Will Change the Way You Staff Your Marketing DepartmentWhen I first started my career in marketing, if someone told me that my work would one day be augmented by cloud-based artificial…Jul 31, 2018Jul 31, 2018
Jennifer LuxinSmartBug MediaConversion Rate Optimization: Test Psychological Principles With These Marketing TacticsAt the core of marketing, you are simply trying to get someone to do something. That someone happens to be your target prospect, and that…Jul 17, 2018Jul 17, 2018