If 2015 was the year of content marketing, 2016 will be the year of “less is more” content personalization. …

London emerged triumphant as the best city to support digital entrepreneurs in the EU on the recently released European Digital City Index (EDCi). The index aims to measure EU capitals and some other major cities against a set of criteria setup by digital entrepreneurs, policy researchers and academics. The index…

Everyone wants good content. But not many people can define and agree on what good content really is. “Good” is a subjective term; without the relevant customer data directing your content efforts, chances are you are aiming blindly in the content game and failing to connect with your readers. Google…

On BuzzFeed, Rachel Dolezal, And Why Businesses Need To ‘Get’ Brand Journalism For better or worse, the current media landscape has become increasingly fractured, and this can be overwhelming for newcomers to say the least. …

Artificial Intelligence- The Game Changer In Digital Disruption When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. Soon Microsoft followed with upgrades in Cortana. The common…

Fitness Trackers: What good are they? How can a couple of hundred dollars worth of a band strapped to your wrist make you fit? Well, mine helped me lose over 100 lbs. without surgery. But even that hasn’t made me a complete fan yet. For me, it wasn’t the tracker…

Is Web Design “Dead”? Let’s admit it. Something digital ‘dies’ every now and then. Every other conference I attend looks like a gathering of fascinated mourners, contemplating the loss of one digital commodity or the other. Perhaps ‘dying’ is too strong an expression to be used for digital platforms that…

10 Digital Marketing Hacks- An Insider’s List In our rapidly evolving digital planet, whatever does not become better, faster and smarter inevitably faces extinction. …

Is The Sharing Economy Feminist? The sharing economy has been described as a ‘decentralization of wealth and power’, with the rise of the likes of AirBnB, Uber and Lyft driving the growth of a new disruptive economic model based on the idea of access over ownership. …