There is a further problem. Trade deals take years to negotiate. We will need to negotiate dozens if not hundreds of them, simultaneously — while at the same time renegotiating our EU membership. And how many members of the British civil service have ever negotiated a trade deal before, and stand ready to do the same again? I will tell you: zero. Because trade deals are handled by the EU.
Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it.