Users spend 87% on their top 3 apps.
They visit 100 websites a month, but download an avg of ZERO new apps per month.
Notes from Google’s Progressive Web Apps Roadshow
Progressive web apps: a new level of caring about the quality of your user experience
It’s not about a particular bit of technology (though there’s a few good ones), but about creating a web experience thats as seamless as native applications
User experiences need to be:
- Reliable (fast to load, never down offline, even if the network is down). Homescreen.
- Homescreen: Auto adding to home screen
- Performant (around 3 seconds, 20% of your users will have abandoned your experience. After 3 seconds, 40% of users abandon the site). Immersive
- Immersive: full screen, theming, orientation
- Notifications: push notifications are what turn meh users into daily users
- Option to add a website to your home screen. It starts with a splash screen in case you’re offline. And then it runs like an app, doesn’t show a url
User acquisition costs: 4 ueros on app and .35 cents on web
Great for conversion too, getting users to become frequent visitors. After releasing progressive web app.
WaPo go article load times down to 80 milliseconds on their progressive web app.
For Jumia, being able to send push notifications brought their open rate up to 38%
- Making it reliable and fast so that it loads instantly, even offline.
60% of world-wide mobile connections are 2G
Service worker script is a client-side proxy that is transparent to the app and responds to requests, deciding if the request should go online or cache
Pete LePage — “He likes taking the sharp edges off bleeding edge technologies and making it easy for developers to use them”
TLS false start removes some of the latency.
TLS Session Resumption Have the browser rememebr the previous session id