Lawyers aren’t known for having a warm rapport with others.

In fact, if jokes and stereotypes about our profession were taken at face value, you’d think that “prickly” and “callous” are some of the kindest things that a non-lawyer would say about lawyers.

As an intake specialist who works with lawyers regularly, I can understand where this perception comes from. Lawyers endure a grueling three years of law school and one of the hardest professional qualification examinations, only to then sacrifice their personal lives to spend most of their waking hours devoted to fighting on our clients’ behalf. It’s natural…

We can’t say enough good things about Streak at Lawfty. Here’s why this simple tool has been an indispensable part of growing our legal and tech departments — and why your firm might also want to consider switching to Streak.

Via streak.com

The Problem

Lawfty is both a law firm and a tech company — which means that we have unique requirements when it comes to storing data and analyzing it for patterns. For our partner law firms, Lawfty Law is a unique point of access to cutting-edge Silicon Valley technology. Unlike anyone else in the legal space, we use machine learning algorithms to…

“Oh my GOD,” a colleague said out of the blue a couple months ago. “Look at these DONKEYS.” We were researching legal marketing trends in a specific region of the country, and this person had just found an egregious example of what not to do on a website. Poor layout, awkward photos, copy thick with the stench of legalese — you name the legal marketing sin, this organization had committed it. …

I recently came across this article on Why Lead Generation Companies Suck. While I agree that the legal industry has its share of lead gen charlatans looking for easy prey, it’s not the case with every company out there — and it’s certainly not the case with Lawfty. We were founded by a lawyer and MIT engineer precisely because of the same frustrations that the author, Anthony Johnson, expresses.

We’re a law firm that built a tech company in San Francisco, and we’ve been drawing on the creativity and analytic prowess of our team to build something huge, innovative, and…

You may have heard of a certain incident earlier this week in which a United passenger was assaulted by law enforcement officers before being forcibly dragged from his seat after being randomly selected to get kicked off a deliberately overbooked flight.

Let’s be clear: United overbooking their flight is a common practice in the air travel industry. They’re an example of the rational economic decision making that corporations must practice in order to survive. A passenger suffering physical injuries at the hands of law enforcement officials after declining to deplane — not so common. What angers people about the situation…

Lawfty is proud to introduce our colleagues in the personal injury legal industry, Simia Capital. Read more from Paul DiCola of Simia.

What is Simia?

We’re a newly-formed Pre-Settlement Funding firm that’s out to change the world, one life at a time. Not sure what Pre-Settlement Funding is? In short, if you’re involved in a lawsuit we’ll take a close look at your case, estimate how much we think you’ll win, and give you some of that money upfront so you don’t have to wait. It may sound simple, but it’s instrumental in helping people get their lives back on…

One of the most important digital marketing concepts that personal injury law firms routinely ignore is A/B testing. Specifically, A/B testing ad copy for Google pay-per-click campaigns is virtually unknown in the personal injury attorney advertising industry, unless your firm can hire an outside consultant or agency to manage ad campaigns — and even then, there’s no guarantee that the person you hire does it correctly.

At Lawfty, we’re lucky to have an amazing in-house team of data scientists and legal marketers who use their analytical and creative prowess to manage this process for our personal injury advertising. …

At Lawfty Law, we constantly strive to understand our audiences better. Every time we draft and publish a piece of content, we first ask ourselves for whom it’s intended: tech investors, potential clients (whether personal injury or mass tort victims), or partner firms. We then imagine what that audience’s concerns are. What information do they value? How can we draw them into the story we’re trying to tell? What do they really want and need?

Sadly, we don’t see many law firms doing the same thing when blogging, writing, or recording video for potential clients. In fact, there’s a huge…

FROM THE YELLOW PAGES TO CHAOS

However much our hubris keeps us from seeing it, lawyers are some of the most ill-prepared folk to run a business. Not only do most attorneys not have the right business training or expertise, but they also don’t have the time to continuously grow their practice and simultaneously represent clients in the manner they deserve. Successful business development is not a sometimes activity, it’s an all the time activity. For firms who don’t have the time, money, or inclination to either learn how to effectively manage digital advertising or subcontract it out to a vendor, the default solution is to…

Jennifer Roberts

Content Marketing Manager for Lawfty.com; Lawyer, Marketer, Dancer, Runner, Awesomer.

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