As expressed in the first part of this series from Project phoenix and the art of collaboration — Part I, Team Phoenix was tasked with an expansive problem to solve. With just a five week window to absorb, research, and produce a high-fidelity solution, they were presented with the challenge of designing “a delightful B2B website while maintaining consistency and coherence in 40 million pages owned by various business units and teams across the globe, each with slightly different contexts and objectives, while also serve the corporate level missions.”
In this post, learn how the Patternites and Digital Growth &…
We all must be obsessed with continually delighting our clients. At every interaction, we must strive to offer them the best experience and value. The only way to lead in today’s ever-changing marketplace is to constantly innovate according to what our clients want and need.
- Arvind Krishna, first day as IBM CEO, April 6, 2020
This provocation sparked an idea that turned into a proposal for the IBM Design Patterns Program.
IBM.com is our corporate flagship website and main channel for our customers across the entire portfolio and through all stages of their journeys. It is a place where…
DesignOps has emerged as a critical role in our industry that’s focused on fostering the conditions for successful design teams. As mentioned in “DesignOps: An IBM Point of View,” the formalized practice of DesignOps at IBM is still in its early stages with various levels of practice maturity across the business.
To further illuminate what DesignOps is at IBM, we asked a number of DesignOps practitioners from fully dedicated to part-time to share their experiences and tell us why DesignOps is valuable to their teams and IBM’s business.
Meet several IBM practitioners and learn more about their current DesignOps responsibilities…
IBM Design Community,
We now have more than 2,500 practicing designers working in literally every part of the IBM company. As the scale and complexity of our design teams and organizations has grown, it has required us to take a more sophisticated approach to how we operationalize design. We do this in order to make sure we are working in the most efficient and effective way possible, and are generating consistently great outcomes for our users and clients. …
The Digital Growth & Commerce (DGC) Design Culture & Community task force formed in January 2020 as a result of key pain-points, opportunities, and needs identified from Q3 ’19–Q1 ’20 to build a better design culture and community at IBM Studios Astor.
Needs and opportunities the task force addresses:
Jenny Price is the DesignOps Lead for the Digital Growth & Commerce Team at IBM Studios Astor based in the heart of New York City.