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This week: how Spotify does user research, designing responsible reward systems, inclusive design is for more than just people with impaired vision, Apple’s human interface guidelines, why reading is one entrepreneur’s secret weapon.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// ENTREPRENEURSHIP THINGS

Here’s My Secret Weapon: I Read

“Running a business…living a full life — these things depend on the knowledge that we can gain and use. What we call following our gut, is really us being subconsciously guided by every piece of information we’ve ever consumed, shaping our instincts and ideas and forming us.”

// DESIGN…


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This week: Why Apple stages its product releases for maximum impact, how a new font will help you learn, focus on human emotion for better UX outcomes, oh and by the way UX is dead — long live VX!

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// FONTS THINGS

Font of all knowledge? Researchers develop typeface they say can boost memory

“Australian researchers say they have developed a new tool that could help students cramming for exams — a font that helps the reader remember information.”

// SERVICE DESIGN THINGS

Happy, Sad, Puzzled.

“Focusing on emotion and the human element helps us to create value in our outputs and better outcomes for our users.” …


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Image from: How user research guided our design for an AI assistant

This week: I love the new InVision blog, or ‘design publication’ as they like to call it, lots of UX stuff including what makes a UX Writer, how to get simple things like birthdate fields right, plus a brilliant podcast telling stories of tech entrepreneurs in developing countries.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// DESIGN THINGS

Introducing the new InVision blog: Inside Design

“Over the last few years, the InVision Blog has grown to be so much more than a blog — it’s a design publication.” …


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Image from: New Geometrically-Inspired Pastries, Cakes, and Sweets by Dinara Kasko

This week: Google launches a search engine for scientific data, how to handle errors properly, why Australia is collecting startup metrics, the ux of registration and why it’s crucial to the success of your product, and… cake!

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// ROADMAP THINGS

Product Roadmaps in Five Easy Pieces

“In reality, asking for a product roadmap [is] shorthand for ‘please help me with my strategy’.”

// SWEET THINGS

New Geometrically-Inspired Pastries, Cakes, and Sweets by Dinara Kasko

“Dinara Kasko…uses her background as an architect and 3D visualizer to produce geometric cakes that at first glance seem impossible to eat.” …


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Image from: Making Use of the Crowd — Social Proof and the User Experience

This week: Why Amazon, Airbnb and Asos are all investing in Service Design, the President of Y Combinator on how to succeed with a startup, getting notifications right, the future of magnetic tape.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// UX THINGS

Making Use of the Crowd — Social Proof and the User Experience

“Social proof can be a powerful tool to help you guide users to make specific decisions online and in mobile apps.”

How To Design Notifications For Better UX

“Notifications are double-edged swords. Getting it right is the key to success.”

// STARTUP THINGS

Sam Altman — How to Succeed with a Startup

“Sam Altman, President of Y Combinator, shares his thoughts on how you can succeed with a startup.” …


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Image from Why You Should Design UX with Personality in Mind

This week: how Airbnb continues to nail it, why Microsoft design with personality in mind, service design and why it’s essential for your business, and how to analyse your user retention.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// SERVICE DESIGN THINGS

Amazon, Airbnb, and Asos are all investing in this one simple design idea

Service design has revolutionized our lives. Here are 15 principles for getting it right, as illustrated by some of the world’s most prominent companies.

// UX DESIGN THINGS

Proactive UX Design: A Big Leap Requiring Baby Steps

“When teams engage in proactive user experience design, they deliver better products. Proactive UX design tackles the bigger challenges faced by the product’s users. …


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Image from The #1 Answer in Product: It Depends

This week: why you should create complicated personas, writing conversational language for bots, why design should not be invisible, is your maths good enough for a future in machine learning?

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// PERSONA THINGS

Why you Should Create a Person, not Just a Persona

“The wonderful, amazing thing about people is how unpredictable they are, and how they never do what you expect.” Which is why you should create personas that are as human as possible.

// BOTS THINGS

The Art of Conversation in the Age of Bots

“Copywriters need to learn how to write conversationally if they want to make an impact and find meaningful work in the next decade.” …


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Image from How to Build an AI Startup, and Do You Really Need To?

This week: a catch up on some previously saved links because life’s been so busy lately. Featuring: do you really need to launch that AI startup? The random ticket game (nerdy product development fun), why acceptance criteria will help you WIN, my love for Trello never ends.

Here are the things I found interesting on the web this week over the last few weeks.

Happy reading!
@jennybee

// PROTOTYPING THINGS

6 Common Pitfalls When Prototyping

“Quite often product teams fall into traps that reduce the effectiveness of their prototyping efforts. Here are six of the most common pitfalls.”

// GAMES THINGS

The Random Ticket Game

“Pick a random in-progress “ticket” in/on your tool of choice (e.g. physical board, Jira, Clubhouse etc.)… Now, attempt to connect that ticket to a big company goal.” Nerdy, but actually really interesting fun. …


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Image from Lost in the Land of Content? A new visual map to set you on the path to success (illustration by the wonderful Lizzie Everard)

This week: how to create a copy style guide, some beautiful content maps to inspire you, eight ways to prototype your brilliant idea, why usability matters (it really does), when design patterns don’t work.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// USABILITY THINGS

An Introduction to Usability

“Usability matters because if users cannot achieve their goals efficiently, effectively and in a satisfactory manner, they are likely to seek an alternative solution to reach their goals.”

// CONTENT STRATEGY THINGS

Lost in the Land of Content? A new visual map to set you on the path to success

“If you focus on producing valuable content for your customers, then good things happen for you and your business.” …


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Image from 7 inexcusable yet common UX gaffes that make you look like a total amateur

This week: Google’s process for failure, free Tesla code for hackers, improve your prototyping skills, how to create a successful user feedback program.

Here are the things I found interesting on the web this week.

Happy reading!
@jennybee

// USER FEEDBACK THINGS

How we Created a Successful Weekly User Feedback Program

How this User Researcher created “a goldmine that [gave] us access to customer feedback continuously”.

// PROTOTYPING THINGS

3 rapid prototyping exercises to improve your UX skills

“By practicing these rapid prototyping exercises you can train yourself to think through solutions faster and to always validate your ideas.”

Low-Fidelity vs. High-Fidelity Prototyping

A nice overview of the difference between these two approaches and what they are good for. (I use both in my work, low-fidelity for getting buy-in to overall concepts, high-fidelity for final approvals.) …

About

Jenny Brown

UX & product development specialist based in Doha. Helping organisations in Qatar build brilliant products to change the world.

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