Fried Chicken Market Share and New Trends Analysis: By Its Type, Application, End-use and Forecast for period from 2024 to 2031

Kiera Higgins
6 min readJun 21, 2024

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In the "Fried Chicken market", the main focus is on keeping costs low and getting the most out of resources. Market research provides details on what people want (demand) and what's available (supply). This market is expected to grow by 6.3%% each year, from 2024 to 2031.

Fried Chicken Market Outlook

Fried chicken is a popular dish made by coating chicken pieces in a seasoned batter and deep-frying them until they are crispy and golden brown. It is a favorite comfort food for many people around the world.

The future outlook for the fried chicken market looks promising, with a projected growth rate of 6.3% during the forecasted period from 2024 to 2031. This growth is attributed to the increasing demand for convenience foods and the rising popularity of fast-food chains that specialize in fried chicken products.

Current market trends indicate a shift towards healthier options, with many consumers looking for baked or air-fried alternatives to traditional fried chicken. In response to this trend, companies in the industry are developing new recipes and cooking methods to meet the changing preferences of consumers.

Overall, the fried chicken market is expected to continue to grow in the coming years, driven by innovation in flavors and ingredients, as well as the expansion of fast-food chains into new markets. With the increasing demand for convenient and tasty food options, fried chicken is likely to remain a staple in many households and restaurants worldwide.

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Fried Chicken Market Segmentation

The Fried Chicken Market Analysis by types is segmented into:

Chicken CutletChicken BreastChicken WingsChicken LegsWhole ChickenOthers

Fried chicken market types can include various options such as chicken cutlet, chicken breast, chicken wings, chicken legs, whole chicken, and others. Chicken cutlet is a breaded and fried portion of chicken meat, while chicken breast offers a lean meat option. Chicken wings are a popular choice for snacking or appetizers, and chicken legs provide a flavorful dark meat option. Whole chicken allows for versatility in cooking methods. Other options in the market may include unique cuts or variations of fried chicken products.

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The Fried Chicken Market Industry Research by Application is segmented into:

Grown-upsChildrenElderly ManOthers

The fried chicken market application is designed for people of all ages and demographics. Grown-ups can easily order their favorite fried chicken dishes for a quick and convenient meal option. Children can enjoy tasty and crispy fried chicken through the app, making mealtime more enjoyable. Elderly individuals can also benefit from the app by having access to delicious and easy-to-order fried chicken. Other users in the market can explore a variety of options and customize their orders to their liking, catering to different tastes and preferences.

Geographical Regional Spread of Fried Chicken Market

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The Fried Chicken Market can be analyzed regionally to understand the consumption patterns and growth opportunities in various regions. In North America, the United States and Canada are the key markets for fried chicken, with a high consumption rate and a variety of fast-food chains offering fried chicken products.

In Europe, countries like Germany, France, the U.K., Italy, and Russia also have a significant market for fried chicken, with the popularity of fast-food chains and increasing demand for convenient food options driving growth in these regions.

In the Asia-Pacific region, countries like China, Japan, South Korea, India, Australia, Indonesia, Thailand, and Malaysia have a large consumer base for fried chicken, with a growing trend towards Western-style fast food and an increasing number of international fast-food chains expanding in these markets.

Latin America also has a sizable market for fried chicken, with countries like Mexico, Brazil, Argentina, and Colombia showing a growing demand for fast-food options, including fried chicken.

In the Middle East & Africa region, countries like Turkey, Saudi Arabia, the UAE, and Korea have an emerging market for fried chicken, with a rising number of fast-food chains and an increasing consumer preference for convenient and affordable food options.

Overall, the regional analysis of the Fried Chicken Market highlights the diverse opportunities and challenges present in different regions, and provides valuable insights for companies looking to expand their presence in the global fried chicken market.

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Primary Catalysts and Hindrances of the Fried Chicken Market

Key drivers propelling the growth of the Fried Chicken Market include increased consumer demand for convenience foods, growing popularity of fried chicken among younger demographics, and expansion of food delivery services. Innovative solutions to overcome challenges faced by the industry include offering healthier options, implementing sustainable sourcing practices, and adopting technology to streamline operations. By focusing on these key drivers and innovative solutions, the Fried Chicken Market can continue to experience growth and success in a competitive market landscape.

Fried Chicken Major Market Players

KentuckyFriedChickenDicosGus'sMcDonald'sGENESIS BBQZaxby’sBojanglesRaising Cane's Chicken FingersShake ShackCall a ChickenWingstopChurch’s ChickenJollibeeChick-fil-ATWO-TWOBHCKYOCHONPOPEYESThank U MomPizza HutZhengXin ChickenHaidilao

Kentucky Fried Chicken (KFC) is a market leader in the fried chicken industry, with a strong presence globally. KFC is known for its signature original recipe fried chicken and has a diverse menu offering. The company has been focusing on expanding its menu to cater to changing consumer preferences and dietary requirements, including offering plant-based options.

Chick-fil-A is another major player in the fried chicken market, known for its high-quality chicken sandwiches and customer service. The company has been experiencing rapid growth in recent years, with strong sales revenue and expansion plans. Chick-fil-A has also been focusing on expanding its digital presence and delivery options to reach a wider customer base.

Popeyes is gaining traction in the fried chicken market with its unique spicy fried chicken offering. The company has been focusing on innovation and marketing campaigns to differentiate itself from competitors. Popeyes experienced a surge in sales revenue following the launch of its popular chicken sandwich, showcasing the company's potential for further growth in the market.

In terms of market trends, there has been a growing demand for healthier and plant-based options in the fried chicken market. Companies like KFC and Chick-fil-A have been responding to this trend by introducing alternative menu items. Additionally, convenience and delivery options have become increasingly important for consumers, driving companies to invest in digital platforms and partnerships with delivery services.

Overall, the fried chicken market is highly competitive, with players like KFC, Chick-fil-A, and Popeyes leading the pack. These companies have been successful in adapting to changing consumer preferences and leveraging technology to drive growth and increase market share.

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Fried Chicken Market Growth Prospects and Future Outlook



The Fried Chicken market is expected to witness robust growth during the forecast period, driven by innovative products such as plant-based alternatives, fusion flavors, and convenient packaging. Market entry strategies should focus on partnerships with fast-food chains, food delivery services, and e-commerce platforms to reach a wider consumer base. Potential market disruptions could arise from health concerns surrounding fried foods, leading to increased demand for healthier alternatives.

The expected CAGR for the Fried Chicken market is projected to be around 5-6% during the forecast period, reaching a market size of over $100 billion by 2025. Demographic trends show a growing preference for convenience and indulgent foods among younger consumers, while health-conscious consumers are seeking more nutritious options. Factors influencing purchasing decisions include taste, price, convenience, and cultural influences. Overall, the Fried Chicken market is poised for continued growth, driven by innovation and changing consumer preferences.



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