How to Not Run Terrible Ads During the Pandemic

Over the past few weeks, I’ve been helping a handful of education and healthcare companies that are doing important work during this time and in doing so, have compiled a quick, pretty straight-forward list of advice for anyone tasked with not running terrible ads mid-pandemic.

  1. If your campaign mindset is, “How can we take advantage…”, try it again with “How can we help…”

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jenny McCoy

Jenny McCoy

I write about digital marketing and being a mom in Brooklyn.