If your client’s ecommerce homepage is like a physical storefront, then the landing page is like a pop-up shop or a stand in the farmers’ market, giving customers a taste of selected products. A landing page is usually the first contact point for potential customers. It gives people an impression and taste of what a store sells, and invites them to explore further.

The homepage is aimed at people who already know the brand and the website URL. The landing page, on the other hand, is a standalone web page, created specifically for a marketing campaign or paid traffic.


I didn’t have an education or job experience in the community building field. I just apply design thinking to these matters — thinking from the users’ point of view and that seems to have worked. :)

This was first published on the Advice Column of my mailing list. Every now and then, I answer an interesting question from a reader.

Q: I wanted to ask for your advice about building a design community since you’ve been very successful in establishing Ladies that UX in Amsterdam. In our city, there is a lot of interest in UX but there are only…

Photo by Kristina Flour

Imagine you just finished a project with complex business requirements, user needs, data, and user research and achieved great results. After that success, you’re now looking for your next challenge. You can’t wait to talk about your design process and success to potential clients/employers!

Not so quick.

Remember that document you signed before you joined, called NDA (Non-Disclosure Agreement)? This contract prohibits you from disclosing any proprietary information, technical data, trade secrets or know-how, including but not limited to, technology, designs, research, product plans, products, services, customers, markets, software, marketing or other business information…So pretty much everything.

So, how will…

Speaking at WebCamp Zagreb

Speaking at a conference has always been one of my career goals for a few reasons. After attending many events and learning from others, I want to give back to the tech/design communities. This goal challenges my notion that I’ll never be able to do it, and pushes me to do something scary. Finally, I admit that I get a sense of accomplishment after every speaking opportunity, and the adrenaline rush is slightly addictive!

Setting a goal to speak at one conference in 2017

In 2016, I started speaking in meetups internationally, but I’ve never spoken at conferences. …

Firefox USA v.s. Firefox China

In UX Design Across Cultures — Part 1, I discussed why businesses should address cultural differences when expanding into a new market, how culture affects UX, and how to design for international users. In this article, I will share some more tips and tricks to design for international users, and how companies can be in a better position to take on culture-sensitive projects.

Research mobile device usage in emerging markets

Often, we as designers can fall into the trap of designing for ourselves. For example, when we search for ‘mobile design’ on Dribbble, most of the designs are mockups on high-end mobile phones, like these:

Source: Hack Horizon https://www.facebook.com/hackhorizon/

On May 2nd, I flew into Hong Kong from Taipei to join Hack Horizon—the first ever travel tech hackathon on a plane.

32 people were selected out of approximately 700 applications, judged based on talent, experience, passion, cultural fit and travel industry knowledge. Despite that most of us haven’t met each other prior to the hackathon, we got together with one mission—to redefine the travel tech industry with radically new ideas.

Co-founder of Hack Horizon Kristy Hart opening the event

The event started in Hong Kong, where we pitched idea and formed teams. The next day, we continued hacking at Regal Airport Hotel.

Culture Clash. Source: Pascal

The Internet makes the world smaller. You can make money or gain users outside of your demographic with a digital product or service easier than a physical business. Global businesses such as Amazon, WeChat, Google, and Rocket Internet know the importance of localization when they expand into a new market.

Yet, many businesses neglect cultural differences and merely offer translations and a local domain.

Leaders in the UX industry, Elisa M. del Galdo, and Jakob Nielsen discuss in their book International User Interfaces:

It is no longer enough to simply offer a product translated in ten to twenty different languages…

In 2013, I travelled to 8 countries, 16 cities while working in Singapore full-time.

One weekend, I was enjoying delicious street food in Ho Chi Minh, in the next I was diving to see a ship wreck in Bali.

I’ve walked on the white sand beach (as seen in The Beach) in Ko Phi Phi Leh and I’ve danced in Stereosonic, a two-day outdoor festival in Perth.

I’ve spent a weekend in Kuala Lumpur attending UX Malaysia to gain more UX knowledge, and a week in Bangkok pitching our startup at iStart Thailand.

The complete list: Bangkok, Hua Hin, Phuket…

I came to Dublin on a whim to attend Web Summit after I received an invitation from the Women In Tech initiative. Since I had to give up my plans in Japan and Taiwan to go, I set some goals and plans to make this trip worthwhile. My goals were: 1. meet peers and potential clients or employers 2. see the global startup scene 3. learn new things 4. have fun

Within three years Web Summit has become one of the world’s most influential and international tech events. This year Web Summit 2014 will showcase over 500 world-renowned speakers, 10…

Panel Discussion

My first experience of a UX conference

Having missed the UXSG conference this year, I was really excited to attend UXMY in Kuala Lumpur, although I had to prepare a few sales meetings in exchange. (You can never wear too many hats in a startup right?)

Although it was a short, one-day conference, I learned a lot.

“Design like you’re right. Test like you’re wrong.”
Jonathan Hirsch

Since I have been the lead designer in the team, I made tons of design decisions and had to defend them. With no other UX designer in the team to discuss with, I would doubt my design skills when…

Jenny Shen

UX Consultant specializing in international growth strategy, localization and cross-cultural design. Hire me to grow your business! More info @ jennyshen.com

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