Dec 12, 2018Landing Page Optimization: 10 Tips for Creating Landing Pages That ConvertIf your client’s ecommerce homepage is like a physical storefront, then the landing page is like a pop-up shop or a stand in the farmers’ market, giving customers a taste of selected products. A landing page is usually the first contact point for potential customers. …Marketing9 min readMarketing9 min read
Oct 22, 2018How to raise awareness of UX and build a communityI didn’t have an education or job experience in the community building field. I just apply design thinking to these matters — thinking from the users’ point of view and that seems to have worked. :) This was first published on the Advice Column of my mailing list. …Community7 min readCommunity7 min read
Published in UX Collective·Mar 19, 2018Is NDA getting in the way of your design career?Imagine you just finished a project with complex business requirements, user needs, data, and user research and achieved great results. After that success, you’re now looking for your next challenge. You can’t wait to talk about your design process and success to potential clients/employers! Not so quick. Remember that document…Careers9 min readCareers9 min read
Published in Women Talk Design·Nov 18, 2017I set a goal to speak at 1 conference by end of 2017. Here’s how I overachieved it by 4XSpeaking at a conference has always been one of my career goals for a few reasons. After attending many events and learning from others, I want to give back to the tech/design communities. This goal challenges my notion that I’ll never be able to do it, and pushes me to…Public Speaking8 min readPublic Speaking8 min read
Published in UX Planet·Aug 28, 2017UX Design Across Different Cultures — Part 2In UX Design Across Cultures — Part 1, I discussed why businesses should address cultural differences when expanding into a new market, how culture affects UX, and how to design for international users. …UX14 min readUX14 min read
May 15, 2017Hacking On a Plane From Hong Kong to London—Hack HorizonOn May 2nd, I flew into Hong Kong from Taipei to join Hack Horizon—the first ever travel tech hackathon on a plane. 32 people were selected out of approximately 700 applications, judged based on talent, experience, passion, cultural fit and travel industry knowledge. Despite that most…Hack Horizon3 min readHack Horizon3 min read
Published in Prototypr·Nov 17, 2016UX Design Across Different Cultures — Part 1The Internet makes the world smaller. You can make money or gain users outside of your demographic with a digital product or service easier than a physical business. Global businesses such as Amazon, WeChat, Google, and Rocket Internet know the importance of localization when they expand into a new market. …UX11 min readUX11 min read
Dec 25, 2014How I Travelled to 8 Countries in 1 Year with Little Vacation TimeIn 2013, I travelled to 8 countries, 16 cities while working in Singapore full-time. One weekend, I was enjoying delicious street food in Ho Chi Minh, in the next I was diving to see a ship wreck in Bali. I’ve walked on the white sand beach (as seen in The…Digital Nomads4 min readDigital Nomads4 min read
Nov 15, 2014My Web Summit ExperienceI came to Dublin on a whim to attend Web Summit after I received an invitation from the Women In Tech initiative. Since I had to give up my plans in Japan and Taiwan to go, I set some goals and plans to make this trip worthwhile. My goals were…5 min read5 min read
Nov 13, 2013“Design is not a democracy. “ — UX Malaysia 2013My first experience of a UX conference — Having missed the UXSG conference this year, I was really excited to attend UXMY in Kuala Lumpur, although I had to prepare a few sales meetings in exchange. (You can never wear too many hats in a startup right?) Although it was a short, one-day conference, I learned a lot. …2 min read2 min read