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If your client’s ecommerce homepage is like a physical storefront, then the landing page is like a pop-up shop or a stand in the farmers’ market, giving customers a taste of selected products. A landing page is usually the first contact point for potential customers. It gives people an impression and taste of what a store sells, and invites them to explore further.

The homepage is aimed at people who already know the brand and the website URL. The landing page, on the other hand, is a standalone web page, created specifically for a marketing campaign or paid traffic.

Different from the homepage, the purpose of a landing page is to get the visitor to take action. For example, to order a sample pack of products, download an ebook, or inquire about a travel package. …

This was first published on the Advice Column of my mailing list. Every now and then, I answer an interesting question from a reader.

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Q: I wanted to ask for your advice about building a design community since you’ve been very successful in establishing Ladies that UX in Amsterdam. In our city, there is a lot of interest in UX but there are only a few UX practitioners. Literally, I can count in my hand the number of people practising UX. A co-worker and I wanted to build a community here to raise UX awareness and maybe eventually help in providing them with opportunities. The problem is, there aren’t that many experienced speakers here for UX as most of them are in Manila (two-hour plane ride away) and we have not yet raised any funds to bring them in. …

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Photo by Kristina Flour

Imagine you just finished a project with complex business requirements, user needs, data, and user research and achieved great results. After that success, you’re now looking for your next challenge. You can’t wait to talk about your design process and success to potential clients/employers!

Not so quick.

Remember that document you signed before you joined, called NDA (Non-Disclosure Agreement)? This contract prohibits you from disclosing any proprietary information, technical data, trade secrets or know-how, including but not limited to, technology, designs, research, product plans, products, services, customers, markets, software, marketing or other business information…So pretty much everything.

So, how will you prove that you’re a designer that achieves results if you can’t talk about any past success and how you got there? …


Jenny Shen

UX Consultant specializing in international growth strategy, localization and cross-cultural design. Hire me to grow your business! More info @ jennyshen.com

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