Could I Create a Business Out of THIS?

A few weeks ago, I was at a networking event in Hollywood. Someone asked me, “What are you creating these days?” I was completely caught off-guard by the question, and my response was silence. In that silence, I racked my brain and even asked myself, “Yeah Jenny. What ARE you creating?” After what felt like an eternity (but was probably only a few seconds), I gave the only response that came to my head.

“I am creating a life that embraces uncertainty.”

Even as the words came out, I wasn’t sure if they would make any sense. The person I was talking to then said, “How interesting! What exactly does that mean?”

My response to that was, “Well, I don’t even know exactly.”

That night and that conversation has stuck with me. The event itself was a new speaker series that aims to inspire entrepreneurs and creators. I definitely left there inspired by the talented people I had met. I was also inspired by that simple question, “What are you creating?” Right now, I don’t feel like I’m creating. I just feel like I’m sustaining. I’m living the freelance life because I haven’t made up my mind on what kind of business I want to create. I feel like I’m in limbo and just doing the jobs that need to get done to pay the bills. I want to build something that serves others, and I’ve been stuck on what that is, but perhaps the response that I gave is a sign of what I SHOULD be creating?

In the time since, I’ve asked myself…Can I really build a business around embracing uncertainty? What would that look like? I’m not a therapist, but I can definitely be an adviser to someone looking to quit their job and chase their dreams, like I did. Would it include some kind of mentoring or accountability program? Should I create a course on how to take a sabbatical and maximize your time in it?

I haven’t settled on any particular product or service because I’m still asking myself this question over and over again:

Can I really build a business around embracing uncertainty?

Now, I turn to you. Would you be interested in an offering that helps you embrace uncertainty? I’m in a blog academy course right now, and in it, we learned: Your audience will tell you what they want you to sell. That made me realize that I’ve never asked you, my audience, what you’d like me to sell.

Here’s your chance to tell me! In the comments below, I’d love to hear your thoughts on this business idea. If you’d like to keep our conversation private, you’re welcome to message me here.

Interested in reading more about uncertainty?


Originally published at jennyweigle.com on May 16, 2015.

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