Goal and Setup
The Munich based company Talentry wanted to develop an app, based on the current web interface. Read more about Talentry on techcrunch:
“Talentry scores €6M for its ‘social recruitment and marketing’ platform”
Talentry develops and runs a digital employee referral platform. The product is a SAAS solution for middle and large company clients. Employees get information about new job opportunities. If the employee shares the information in social platforms or refers a talent from his network, Talentry takes care of the tracking, and the company can reward him. I helped them as a user experience and digital product consultant.
As the app itself and the usage of it was still a hypothesis, the company was looking for an external app development agency to have technical experts included in the release. Therefore the goal was for me to provide user tested and development ready user flows and mockups.
Early in the process, I recommended selecting a specific user group that already used the software more than once a week. By giving those users much more possibilities to track and check their interactions on the go, seemed to be a perfect fit for a mobile experience.
I started with user research to find out more about software requirements for our selected persona. First I consulted web analytics data by selecting users from different clients of the platform, that used the software multiple times a week. Second, we reached out to some users by e-mail and conducted qualitative user interviews about their usage of the Talentry software.
At the end I came up with three user insights:
- The selected user group intensely recommended an open position more than one time and with multiple communication channels
- They used social sharing more than direct referrals of friends and colleagues
- But direct references lead as well to better results of applicants in the application process
Protoyping and Testing
Based on that knowledge I formulated the user requirements for the planned app.
- Make multiple sharing of new open positions faster and more easy for mobile users
- Provide new tools for viewing and managing shares of and referrals for free vacancies.
- Provide insights how direct referrals lead to better results in the application process
Based on these requirements I created wireframes, built up a prototype and design variations. Again I reached out to the user and conducted user tests. I reintegrated our gathered test results back into the flows and mockups.
As the team and I were moving forward within the process, we integrated different specialists to help us creating a feasible deliverable for the app developers. I early gathered feedback from API developers to challenge the designs and to prepare technological change requests for the backend.
To easy onboard our existing users I wanted to have a lean signup process and a tour to introduce the new features. I took care to deliver everything aligned with Android and Material Design guidelines: user flows, technical specifications and mockups.
The app launched and became a success — our target user group used the app the way we planned. They used the app more often than the website and started as well to share and refer applicants more than within the browser.
It was a fascinating insight to see how easy people understood the concept by looking at the user flows. It was best to communicate the functionality at a glance.