Share that! — designing the best mobile experience for Talentry

Increase the value for mobile phone users by creating a native app experience from an already mobile first and responsive web app.

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Goal and Setup

The Munich based company Talentry wanted to develop an app, based on the current web interface. Read more about Talentry on techcrunch:
Talentry scores €6M for its ‘social recruitment and marketing’ platform

Research

Early in the process, I recommended selecting a specific user group that already used the software more than once a week. By giving those users much more possibilities to track and check their interactions on the go, seemed to be a perfect fit for a mobile experience.

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  • They used social sharing more than direct referrals of friends and colleagues
  • But direct references lead as well to better results of applicants in the application process

Protoyping and Testing

Based on that knowledge I formulated the user requirements for the planned app.

  • Provide new tools for viewing and managing shares of and referrals for free vacancies.
  • Provide insights how direct referrals lead to better results in the application process
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Deliverables

As the team and I were moving forward within the process, we integrated different specialists to help us creating a feasible deliverable for the app developers. I early gathered feedback from API developers to challenge the designs and to prepare technological change requests for the backend.

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Conclusion

The app launched and became a success — our target user group used the app the way we planned. They used the app more often than the website and started as well to share and refer applicants more than within the browser.
It was a fascinating insight to see how easy people understood the concept by looking at the user flows. It was best to communicate the functionality at a glance.

Written by

Product Strategies & Organisations, User Experience Design www.jensru.de

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