The perfectly clean conscience and full confidence sales meeting
Perfect story-telling, hype (marketing), is told with a clean conscience and full confidence. It is explaining a story with theoretically perfect information on how the story actually works internally and what impact it has externally (fully-designed operations). Essentially, perfect organisational self-understanding including externalities. This is a perfect supply story, told in the sales meeting by the selling organisation, that is depicting what problem the organisation’s product proposes to solve on behalf of the market.
The other side of this sales story is the perfect demand story. Here, the buyer is doing perfect story-assessment (fully-accounted internal and external reputational impact of purchase) based on theoretically perfect information from finance (ultimate purchasing power) about what exact solution the purchasing organisation needs to acquire from the market at what exact price.
When perfectly aligned, and underlying motivations for being in business are perfectly understood both ways, the two organisations have the possibility to enter a perfect business relationship. The supplier has the chance to do exactly as promised (perfect supply), and the buyer has the chance to get exactly what is needed at exactly the right price (perfect demand). Both can perfectly achieve their respective goals.
You can see that the perfect information assumption in economics and finance is pretty nuts when compared to how industry actually works — and why it is beginning to fade from academia. No sales meeting is like this, but as long as we rely on the improbable notion of perfect information, then this is what economists are assuming the real world looks like when deals are made.
We can design towards it, but never reach it. At the end of the day, it is important to realise that markets trade in questions and answers, and that in the real world, both are rarely crystal clear to start with.