What a Well Thought-Out Marketing Plan Looks Like

It doesn’t have to be 10 pages long. In fact, the shorter, the better. Clarity is critical.

Coinbase’s CEO, Brian Armstrong, does it in textbook fashion here.

Not only does it do it clearly, he does it transparently.

The advantages of that?

Fred Wilson explains here.

As for Never Stop Marketing?

Here’s the strategy.

May as well…

So, what’s yours?