ux designer
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“For all the care you put into artistry, visual polish frequently doesn’t matter if you aren’t getting the story right.”
Our intense focus on visual design can blind us from focusing on the most important part of the message: The story.
For design and beauty, our expectations as consumers are higher than they’ve ever been. And the future of where products will compete will hinge more and more on the emotions driven from thoughtful, pleasurable design.