Jun 15, 2020
Influencing: All Natural Brand Building
Social media has become extremely important to brands looking to build their businesses. Marketing strategies now revolve heavily around the use of social media and its influencers. Influencers are taking over the marketing world on social media. They are already established on social media with a large following, and brands love the concept of targeting consumers through these influencers.
Simeon Panda, based out of London, is one of the most influential fitness professionals around the world. He has accumulated an immense following with his appearance, fitness tips, and motivational skills.
His popularity goes beyond his 6.6 million followers on Instagram, which makes him a prime candidate to be a part of a brand campaign. His content is fitness-focused, and his physique is a clear representation of just how often he works out. Panda is the perfect fit for Inno Supps because of his experience and accolades in the building body community
Inno Supps is a high-quality sports supplement brand that prides themselves on their ingredients being natural and free of any artificial sweeteners, fillers, or harmful additives. They chose Panda as a partner because he is well respected in the fitness community and has a large following of people that want to resemble his physique.
Panda also prides himself on being natural when it comes to building his body and taking steroids. This correlates with the Inno Supps brand because the high-quality natural stance is mutual. Panda is interested in assisting his followers with their health journey and promotes Inn Supps because he believes the brand will help produce the best results in the shortest amount of time.
As a brand, Inno Supps uses the likeliness of influencers like Panda to promote their product and increase sales. This strategy often works because consumers love having what their favorite stylist, model, or family has to feel connected to them in some way. I think choosing Panda as a brand advocate represents the objective strategy because of his ties with the fitness world. They understand that having him as a partner will bring in consumers that are relevant to their company and believe in their mission.
Brands often give influencers discount codes to share with their followers as an incentive to buy the product. Using the affiliated code benefits the consumer as well as the influencer, which is how the brand can measure the overall performance. They will be able to see how many people were directed to their product from his social media platform.
The amount of online engagement received through influencers is outstanding. This is enticing for companies interested in marketing online, which is why they often create partnerships with social media influencers.
