Is Local SEO Your Solution?
When it comes to SEO, it’s easy to get grand ideas about the type of clientele you can pull in, but it’s easy to lose sight of the opportunities right in front of you. The perfect example of this is local SEO.
Planning your keywords around local customers can be a valuable cornerstone of your business, but you want to make sure that you have the right approach. Here’s why it’s worth it and how to put it together.
Why Go for Local SEO?
Local SEO is an essential component for many businesses to build their clientele, primarily if they can’t run their entire business remotely. The fact of the matter is that even at a local level, more people are looking for local business info online. Here are some statistics to look at:
- 96% of PC owners conduct local searches.
- 46% of all Google searches are locally based.
- 64% of local customers use search engines and directories as their primary way to find a local business.
- 50% of local mobile searchers look for business information; this can include a company’s address or phone number.
- 78% of local mobile searches result in an offline purchase down the line.
Perhaps most importantly, this method has proven to have the highest conversion rate of all local advertising channels. So, local SEO is less of a way to try and reach new clients, and more of the only way to reach customers. The bulk of these results are via online directories.
Supporting Your SEO Solutions
These directories are essential, but you want to make sure that you use these opportunities the right way, this includes ensuring that your name, address, and phone number are all prominently featured on the various directories out there, which many businesses still aren’t using. These also need to be consistent. Something as simple as a misspelling, abbreviations, and incorrect phone numbers can make your efforts work against you.
Along with your work in these areas, you can improve your local SEO presence with the work of others, namely, through online reviews. It’s irritating in the sense that these are an excellent opportunity for organic link building, but you shouldn’t actively create reviews or pay people to use platforms like Yelp or Google reviews.
One of the best things that you can do in this regard, as simple as it sounds, is to provide exemplary service. Most people offer customer reviews in one of two situations: where they have a great experience or a poor one. The second thing that you can do is encourage people to leave reviews in communications that aren’t review related, like your email or newsletter marketing.
In some cases, though, it may be worth it to try and get some outside help. By revising your current SEO strategy and putting together a concrete plan for the future, you can make sure that you not only get that initial spike in customers but can maintain it. Bringing on a skilled digital marketing consultant can make all the difference here.