The Future of Pertinent Information

I was browsing the internet and came across this article on Ars Technica about Sony being ordered to pay gamers who had used Linux on their PS3 for damages when they disabled the ability in a firmware update— neither of these are what caught my eye in this article.

There was a quote about the notification of Sony’s customers which made me take a step back and think for a second —

Sony is agreeing to employ the PlayStation network’s e-mail database to notify its customers about the settlement. “Additionally, the Notice Program provides for Internet notice via banner ads and search-related advertising on CNET, IGN, and other websites intended to reach the targeted audience based on market research from GfK Mediamark Research, Inc. and comScore,” according to the deal, which also spells out the use of social media to alert class members about the settlement.

This was a different use of targeted marketing than I had thought of previously, and it made me realize how much of our purported “must know” information will be delivered to us via a wall of banner and search ads. This is even being directly marketed to lawyers as a method of reaching the greatest audience for class action lawsuits:

Despite these issues, the usage statistics make it impossible to ignore the growing significance of social media and the potential of these outlets for demonstrating the “best notice practicable” for certain types of classes.

I found this very interesting and it gave me a flash into the future. I have come to realize that the content directed at us is not just for marketing purposes, but also to get information pertinent to yourself to you.

The idea of the web intrigues me. What will it be like? Will we eventually have to stop searching for information specific to us, such as class action lawsuits? This I am OK with as long as the internet still allows me to search outside of information directly related to myself — ie to Google things.

The future shall be interesting.

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