How China is innovating with “entertainment ecosystems” and more...

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SOKU, A video search engine part of Youku Tudou, and now part of the Alibaba Empire

From Alibaba’s “multi-screen empire” execution to We Chat and their “Swiss-army knife” messaging and “entertainment eco-system”, China is securing their role in the global entertainment and media landscape.

When I first became interested, and later involved, with the licensing and development of foreign TV formats and creative properties to produce. I did so for one main reason — foreign TV series, mainly TV in Korea and across Asia, were producing and distributing TV shows that embraced “transmedia”. They were strong on cross-platform distribution with social media activation. They saw mobile as crucial to a contents brand discovery and promotion. …

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Jeremiah McMillan

Global Content, Branding, and Development guy obsessed with international creativity and what's next in digital.

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