How China is innovating with “entertainment ecosystems” and more...

SOKU, A video search engine part of Youku Tudou, and now part of the Alibaba Empire

From Alibaba’s “multi-screen empire” execution to We Chat and their “Swiss-army knife” messaging and “entertainment eco-system”, China is securing their role in the global entertainment and media landscape.

When I first became interested, and later involved, with the licensing and development of foreign TV formats and creative properties to produce. I did so for one main reason — foreign TV series, mainly TV in Korea and across Asia, were producing and distributing TV shows that embraced “transmedia”. They were strong on cross-platform distribution with social media activation. They saw mobile as…

Jeremiah McMillan

Global Content, Branding, and Development guy obsessed with international creativity and what's next in digital.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store