Jeremy SchwartzThe Olympic Ads That Stuck A Braver LandingAs a creative leader who believes that braver branding drives business impact, here’s my take on the bravest ads of the Paris 2024 Games.Aug 16Aug 16
Jeremy SchwartzCraft Beer Branding in 2024: Six Design Trends Cracked OpenCraft beer is now a canvas for bold design statements and creativity.Jun 26Jun 26
Jeremy SchwartzMindfulness for Dummies: Tips for a Daily Gratitude Tune-UpEver feel like your creative brain or the energy required to lead your team needs a recharge? Does the stress of adulting at home or work…Nov 16, 2022Nov 16, 2022
Jeremy SchwartzinHigher OrderThe 7 Elements of Creativity That Drive Brand ValueCreatives want you to believe that developing engaging ideas that build brands are born from some non-linear, mystical processes only…Sep 23, 2022Sep 23, 2022
Jeremy SchwartzinHigher OrderThe Best Super Bowl LV Spots: The Mullet of American AdvertisingThe Super Bowl. The culmination of the pro football season that, I believe, is the most deeply rooted sport in our American culture. Yes…Feb 8, 2021Feb 8, 2021
Jeremy SchwartzinHigher OrderWinter vs. MotivationIf you live and work in parts of the world that experience dramatic seasonality, that weather change can impact your creativityMar 9, 2020Mar 9, 2020
Jeremy SchwartzinHigher OrderA New Standard for The Big Game AdsThe Super Bowl has become a nationally celebrated event by several constituencies: first, by NFL fans for the gridiron action; next, by…Feb 4, 2020Feb 4, 2020
Jeremy SchwartzinHigher OrderPeacock to Platypus: The Evolution of The CreativeCreative Adaptation for Advertising and Content Marketing — 1993-2019Dec 2, 2019Dec 2, 2019
Jeremy SchwartzinHigher OrderWhy Brand Manifestos MatterThe first time I ever saw the idea of a brand manifesto was back in the late ’90s, when I was still cutting my creative chops at Hill…Nov 19, 2019Nov 19, 2019