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It’s an age-old debate with many points of view on the merits of each side. Before contributing our two cents, it’s essential to consider why this has become a frequent topic.

Simply said: the ways agencies and in-house teams work have changed significantly in the 21st century.

As an example of these changes, let’s look at a typically integrated advertising campaign of the not-so-distant past. For all intents and purposes, we’ll keep this fairly straight forward.

A client-hired agency was responsible for conceiving and producing a campaign that, more or less, would include the following:

  • Digital: Website landing page, paid search, display units of various shapes and sizes, maybe some…


Jeremy W Chase

All things travel, music, advertising, theatre.

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